Welch's: Juicefuls
Marc & Denis Bouyer
Client:
Welch's
Agency:
AMP
Creative Animation Studio:
Feed Me Light
FML EP:
Ryan Goodwin-Smith
Creative Producer:
Daniela Hornskov Sun
FML ECD:
Denis Bodart
Production Assistant:
David Botchey
Directors:
Marc & Denis Bouyer
Storyboard:
Marc Bouyer, Simon Duclos
CG Supervisor:
Olivier Pirard
3D Modelling:
Florent Rousseau, Simon Duclos
Shading // Texturing:
Olivier Pirard
Lighting // Rendering:
Olivier Pirard
CG Generalists:
Simon Duclos, Mark Mullan
Animation:
Simon Duclos
Rigging:
Olivier Pirard
FX Simulation:
Claire Pegorier, Toon Diels, Simon Duclos
Compositing:
Denis Bouyer, Olivier Pirard
Edit:
Mark Mullan
We revisited the juice-a-licious world of Welch's to bring this new spot featuring their line of Juiceful snacks to life. Same fun setup full of fruits and snacks as our previous pieces, only this time with a lot more JUICE! We loved figuring out dynamic ways to translate the energy and fun of the Welch's brand into liquid form.
![210216 0137 Juicefuls Style Frame 010 C v001](https://feedmelight.imgix.net/production/juicefuls/210216_0137_Juicefuls_StyleFrame_010_C_v001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=90f64a388493409ea3719d115a565f78 400w, https://feedmelight.imgix.net/production/juicefuls/210216_0137_Juicefuls_StyleFrame_010_C_v001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=7bf29e81366893009230e3a73a3b3ebe 800w, https://feedmelight.imgix.net/production/juicefuls/210216_0137_Juicefuls_StyleFrame_010_C_v001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=c17a59170203f5bc57f6bda4dd455b19 1200w, https://feedmelight.imgix.net/production/juicefuls/210216_0137_Juicefuls_StyleFrame_010_C_v001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=bd4ef9aaca11c8736845e1ecfaf8cced 1600w, https://feedmelight.imgix.net/production/juicefuls/210216_0137_Juicefuls_StyleFrame_010_C_v001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=494f2878c6dda764c5f2f72622af10b4 2000w)
![0137 WFS Juicefuls Clip 001](https://fml-craft.files.svdcdn.com/production/juicefuls/0137_WFSJuicefuls_Clip_001.gif?dm=1628774658)
![0137 WFS Juicefuls Still 0030](https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0030.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=6f2fe1b8b16af3ec5656158d0f63592e 400w, https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0030.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=d310027bbf7dda82ff7069be8897769f 800w, https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0030.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=331e7065d05c21a11d02cf73f0ba58f6 1200w, https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0030.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=bd3970fe0002424f91d7d46b8a23c27d 1600w, https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0030.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=be28f0f246f76a2a7f1a9478d6d3504e 2000w)
![0137 WFS Juicefuls Clip 002](https://fml-craft.files.svdcdn.com/production/juicefuls/0137_WFSJuicefuls_Clip_002.gif?dm=1628774659)
![Boards](https://feedmelight.imgix.net/production/juicefuls/Boards.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=4ebe1ed6a854adbbb21034ccc6653967 400w, https://feedmelight.imgix.net/production/juicefuls/Boards.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=7eeb5ec0d4067990fce2c362ee0ce3f3 800w, https://feedmelight.imgix.net/production/juicefuls/Boards.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=236ce74ca84c9e7de04361cc89589057 1200w, https://feedmelight.imgix.net/production/juicefuls/Boards.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=72c287118ba901a2f1efefb4449d382f 1600w, https://feedmelight.imgix.net/production/juicefuls/Boards.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=bd44545728fb7cfaf58f5046270b17aa 2000w)
![210223 0137 Juicefuls Snacks Turnaround v001](https://fml-craft.files.svdcdn.com/production/juicefuls/210223_0137_Juicefuls_Snacks_Turnaround_v001.gif?dm=1628774660)
![210303 0137 Juicefuls Fruits Turnaround v001](https://fml-craft.files.svdcdn.com/production/juicefuls/210303_0137_Juicefuls_Fruits_Turnaround_v001.gif?dm=1628774661)
![0137 Juicefuls Snack Busrt 001](https://fml-craft.files.svdcdn.com/production/juicefuls/0137_Juicefuls_SnackBusrt_001.gif?dm=1628774663)
![0137 WFS Juicefuls Still 0020](https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0020.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=c4659be37362086fe58da702112a5798 400w, https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0020.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=fd1c4e0a6f5cc2bea8c9d4a4633ec4ae 800w, https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0020.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=b2f2bed8d4c2670ee125ed1b4f84f1a5 1200w, https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0020.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=f1ead98236439ad0dbe87534286b2756 1600w, https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0020.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=b36a58688752099a613994f6ea0b4c6c 2000w)
![0137 WFS Juicefuls Clip 003](https://fml-craft.files.svdcdn.com/production/juicefuls/0137_WFSJuicefuls_Clip_003.gif?dm=1628774664)
![0137 WFS Juicefuls Still 0010](https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0010.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=d936866e2375a684eb871b4b99d24cde 400w, https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0010.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=045b2948082b0b84dd57f810e4303c4e 800w, https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0010.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=639d5d96533f463c6fcb6582a4438648 1200w, https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0010.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=59ffb36e31fbdfbfc3906511428b9308 1600w, https://feedmelight.imgix.net/production/juicefuls/0137_WFSJuicefuls_Still_0010.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=b7ebc7aa776ef7f208c3f4a9c05777e0 2000w)
![0137 WFS Juicefuls Clip 004](https://fml-craft.files.svdcdn.com/production/juicefuls/0137_WFSJuicefuls_Clip_004.gif?dm=1628774665)
![210526 0137 Juicefuls 050 Extra fr90](https://feedmelight.imgix.net/production/juicefuls/210526_0137_Juicefuls_050_Extra_fr90.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=92078c960d43dce7819b2dd74627fa31 400w, https://feedmelight.imgix.net/production/juicefuls/210526_0137_Juicefuls_050_Extra_fr90.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=6e43739bdeb123f287bb3a82da032d9a 800w, https://feedmelight.imgix.net/production/juicefuls/210526_0137_Juicefuls_050_Extra_fr90.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=6d8f6f0033abdfb8f0f3a8e719579a2f 1200w, https://feedmelight.imgix.net/production/juicefuls/210526_0137_Juicefuls_050_Extra_fr90.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=1ae9c75d51dd04911e623d5809124310 1600w, https://feedmelight.imgix.net/production/juicefuls/210526_0137_Juicefuls_050_Extra_fr90.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=2924953a53dd962f4448a7ea636069eb 2000w)
![210408 0137 Juicefuls Endframe Still](https://feedmelight.imgix.net/production/juicefuls/210408_0137_Juicefuls_Endframe_Still.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=b0ea2229ae6b8971f80d431e712509bc 400w, https://feedmelight.imgix.net/production/juicefuls/210408_0137_Juicefuls_Endframe_Still.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=9ed42af931d779424f969a5ef95e63a7 800w, https://feedmelight.imgix.net/production/juicefuls/210408_0137_Juicefuls_Endframe_Still.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=2b3ad71f6715d34a5932cb76600f0b3c 1200w, https://feedmelight.imgix.net/production/juicefuls/210408_0137_Juicefuls_Endframe_Still.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=24a06bf9e56c9adf818a73311d1b2314 1600w, https://feedmelight.imgix.net/production/juicefuls/210408_0137_Juicefuls_Endframe_Still.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=4879db42e971e7b11738d66806913e68 2000w)
![210408 0137 Juicefuls Looping Tornado Still](https://feedmelight.imgix.net/production/juicefuls/210408_0137_Juicefuls_LoopingTornado_Still.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=43cc5e6cf9da735062315edfb7e763db 400w, https://feedmelight.imgix.net/production/juicefuls/210408_0137_Juicefuls_LoopingTornado_Still.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=4f18475c3d36b653c74b099b50f534b4 800w, https://feedmelight.imgix.net/production/juicefuls/210408_0137_Juicefuls_LoopingTornado_Still.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=184000831ce7352ed0a0d1fe92d9a96d 1200w, https://feedmelight.imgix.net/production/juicefuls/210408_0137_Juicefuls_LoopingTornado_Still.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=a18f45f5954aff7e7e64b503c2f349ae 1600w, https://feedmelight.imgix.net/production/juicefuls/210408_0137_Juicefuls_LoopingTornado_Still.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=509aa7c298a3039fa9a9aaec77495876 2000w)
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