UKTV Gold
Peter Allinson
Tom Williams
Latoya Collingwoode-William
Feed Me Light
Kiri Haggart
Denis Bodart
Anthony Bristol
Benjamin Flouw
Emmanuelle Leleu
Olivier Pirard
Benjamin Tron
Olivier Pirard, Mark Mullan, Denis Bodart
Denis Bouyer, Olivier Pirard
Olivier Pirard
Brooke Colman
THE BRIEF
Feed Me Light were lucky to work with UKTV on their Eastern campaign for GOLD, transforming some of Britain’s best loved comedy characters into colourful eggs in an easter egg hunt to remember.
When the brief was presented to FML initially, the client wished to pursue a live stop motion shoot. While we agreed this would result in a charming real feel, when taking into consideration all of the elements, we felt it was best that it was pursued in CG. We consulted with the client the advantages in flexibility and control over the amount of environments and characters and they were quick to take our lead, deciding that CG would indeed be the most beneficial and cost productive way of achieving their final product.
Although the environments and characters would be created entirely in CG, the FML team immediately began working on a creative style that brought a handmade, stop-motion feel to the campaign, playing on the tradition of collecting hand painted eggs.
![0043 UKTV Easter Still 08 1920x1080](https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_08_1920x1080.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=56538dbe0b753a0ef229a01f13877abe 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_08_1920x1080.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=82ce1c56697fe8e1e9c1b77a357f38af 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_08_1920x1080.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=d6220be91263422aea743d6cd3bc1ff0 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_08_1920x1080.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=bda51d2c7be47901bc08fdb84472ecb5 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_08_1920x1080.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=a59589c5b955c42a044c77db78f7245f 2000w)
![UKTV 001](https://fml-craft.files.svdcdn.com/production/easter-campaign-2017/UKTV_001.gif?dm=1597084470)
![UKTV 004](https://fml-craft.files.svdcdn.com/production/easter-campaign-2017/UKTV_004.gif?dm=1597084470)
![0043 UKTV Easter Still 09 1920x1080](https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_09_1920x1080.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=0f71cd3391a112a7a16b215c3541b8b4 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_09_1920x1080.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=076f5cce2395f7a69a4f4f0c67910852 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_09_1920x1080.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=60374a5f3d6dc9b7dd66c545242ce4fa 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_09_1920x1080.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=a4071a60b8b897e5ecc9f58a3299c37f 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_09_1920x1080.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=40acb7acb0aa84f33c4d7ce5a049b89d 2000w)
![UKTV 003](https://fml-craft.files.svdcdn.com/production/easter-campaign-2017/UKTV_003.gif?dm=1597084472)
THE CHARACTERS
![Rough delboy rodney alpha](https://feedmelight.imgix.net/production/easter-campaign-2017/rough_delboy_rodney_alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=1d841b31efbb7f8b5d50623074fdf5b9 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/rough_delboy_rodney_alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=449066a6d31fdb9d88cca619742fe000 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/rough_delboy_rodney_alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=2cb46fd852c8ec035194118e7dd74197 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/rough_delboy_rodney_alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=e74b23bd0593c310cb94f5d1dfcf56d1 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/rough_delboy_rodney_alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=a596e9ce26f9ff1a2947f01d035c5a3a 2000w)
![Character colors3 bg](https://feedmelight.imgix.net/production/easter-campaign-2017/character_colors3_bg.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=a153f6f38e7c36867e1e62ed800edb15 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/character_colors3_bg.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=dea5fb2bfd409ec3ae218603dde84795 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/character_colors3_bg.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=2b29705ddde70d0facb8aacae03cb066 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/character_colors3_bg.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=5222a996cad9529939b5a669e0dc1cfe 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/character_colors3_bg.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=dd1a352429dfad036128d9c0ebff6b14 2000w)
THE STORY
![UKTV GOLDEGGS STORYBOARD 003 Alpha](https://feedmelight.imgix.net/production/easter-campaign-2017/UKTV_GOLDEGGS_STORYBOARD_003_Alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=04a150aa6685ea271aeb40287ea7b6f8 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/UKTV_GOLDEGGS_STORYBOARD_003_Alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=f28e370a41ecb404a92b13d4cdaae4fe 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/UKTV_GOLDEGGS_STORYBOARD_003_Alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=af785210685cdbeaf48f74f3870d1ab4 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/UKTV_GOLDEGGS_STORYBOARD_003_Alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=5777adc0e2b2235ebb11f8b3ca343b9d 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/UKTV_GOLDEGGS_STORYBOARD_003_Alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=5d3796d5e73bd1a56df0dcab136da7e0 2000w)
THE WORLD
RESEARCH & DEVELOPMENT
![0043 EASTER Pitch01 3000x2000](https://feedmelight.imgix.net/production/easter-campaign-2017/0043_EASTER_Pitch01_3000x2000.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=8eabfa72c941c917caa93782ce824f8a 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_EASTER_Pitch01_3000x2000.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=0f58bed8e3b966a06833b566833e1f7d 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_EASTER_Pitch01_3000x2000.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=56d2a45b5cb78dc95af5f9fa12c8a586 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_EASTER_Pitch01_3000x2000.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=658402264d41f331d3af4948e3ba41ac 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_EASTER_Pitch01_3000x2000.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=aeb1720ca880cee25680727fd724fc03 2000w)
![0043 EASTER Pitch02 2496x2496 png](https://feedmelight.imgix.net/production/easter-campaign-2017/0043_EASTER_Pitch02_2496x2496.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=a3063162fd86d9fb864ccbe5b5d2d245 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_EASTER_Pitch02_2496x2496.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=149e5b129b995f095b29c43bf34862d5 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_EASTER_Pitch02_2496x2496.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=64eb1aa0456301f3c4306d3c19d0c0d7 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_EASTER_Pitch02_2496x2496.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=5f5a6f70ffc00d176b9676be14837d61 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_EASTER_Pitch02_2496x2496.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=96c539dd6e9eb7645df7a650248c16ee 2000w)
![Gacin](https://feedmelight.imgix.net/production/easter-campaign-2017/Gacin.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=1217f4d63b7f9daca2002ea27130a468 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/Gacin.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=5ba1a0b7a3ee632011e92c50cf75e3bf 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/Gacin.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=15280cbea71659db810b22e74471e26b 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/Gacin.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=7baec009eaa4b44563435cad4cdd4a6e 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/Gacin.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=6b8415651b081ee159765f16d4b3f8b9 2000w)
![Env Grass](https://feedmelight.imgix.net/production/easter-campaign-2017/Env_Grass.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=5e27ad543b35074db88d3800ba0fa689 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/Env_Grass.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=08cde25d61e212bf694fb3e07da13237 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/Env_Grass.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=a77c206bbfd0b69038025ede1a63504e 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/Env_Grass.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=b1c864692ea63e77df9df8cc89df9210 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/Env_Grass.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=551f1ca039bdc053f0b2aabe27bc40a5 2000w)
![Env Grass02](https://feedmelight.imgix.net/production/easter-campaign-2017/Env_Grass02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=d6a5323967ec9e9c34c3a54d18cdb24c 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/Env_Grass02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=4bf3619b4fa027143537471ee168cb14 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/Env_Grass02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=1ddaa9e32ed8143bb5c62c8894fb1046 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/Env_Grass02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=2578401740a4ed875254411a66c992ea 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/Env_Grass02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=59176433a13edb62128aac44ec991783 2000w)
![0043 UKTV Easter Still 02 7000x1500](https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_02_7000x1500.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=de4b1558108bd013416d1eb7dd621608 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_02_7000x1500.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=84508ba58eef97ca0667f5336f51c9a2 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_02_7000x1500.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=00ba18ce920c517a0b534e9f5a1b1ca7 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_02_7000x1500.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=9d35bfc06cc31db7e733a813cdaa1800 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_02_7000x1500.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=4ee7aa7cd8e5e54f64ffdc8b166ed459 2000w)
![0043 UKTV Easter Still 05 3840x2160](https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_05_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=1bf350294d39fb8c96427c6b68f55680 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_05_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=4db0276215581fef5ff478a9fdcb324d 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_05_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=57b1fac11858506db2384ba867d73aaa 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_05_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=ea50fcc407c3583960489c03f201ef65 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_05_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=7d7fd80b1d8d60c4d404bc3e94905087 2000w)
![0043 UKTV Easter Still 04 3840x2160](https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_04_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=8587c5379cebfbc20f7fd129ce6e4d45 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_04_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=f5268d0d218244f05966f190280571a4 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_04_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=d73c804a9c4776c4715a223d034d613f 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_04_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=06b1060ef679d9a990fe47243535f22d 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_04_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=28fcc59b587f39028ac613c02b91fc3c 2000w)
![0043 UKTV Easter Still 06 3840x2160](https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_06_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=df8ccb2757ac6da02b38e3e978ee98fa 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_06_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=1bca5f9ea508ed4309fe696396a2e61d 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_06_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=cf2889a479cea1cf2a3f968251b25f40 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_06_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=546f55927bd33d40362f060c0ebbb462 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_06_3840x2160.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=37e217b616b933fcf727242b0e9a0f53 2000w)
![0043 UKTV Easter Still 01 3640x2048](https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_01_3640x2048.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=a6b89a748df2630a3a55fb916b27c28b 400w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_01_3640x2048.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=7c6a7060998098426ded318f187678f8 800w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_01_3640x2048.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=f858079431691c051a0536df2ad4e213 1200w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_01_3640x2048.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=e2e23994cf10ac25bdc603a8a6957401 1600w, https://feedmelight.imgix.net/production/easter-campaign-2017/0043_UKTV_Easter_Still_01_3640x2048.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=fad8ac338e76b0d7b95b26c03d7fba01 2000w)