Lavva: Papercut Yogurt
Marc & Denis Bouyer
Feed Me Light
Denis Bodart
Ryan Goodwin-Smith
Daniela Hornskov Sun
Marc Bouyer, Juan Molinet
Olivier Pirard
Julien Becquer
Simon Duclos, Marin Monserand
Denis Bouyer
THE BRIEF
The aim of this short series for plant-based yogurt Lavva was to create a CG series of idents in a papercraft style, that would serve as a continuation of pre-existing marketing material that had already been shot in a studio as a stop-motion piece. The full campaign was based around the icon of the Lavva pot itself, with some of the key marketing points about the product brought to life with the help of colourful animated paper.
This meant the team had to completely match the original photoreal stop-motion setup in 3D, with some short n’ sweet shots that were packed with colour and texture!
![SH01a](https://fml-craft.files.svdcdn.com/production/papercut-yogurt/SH01a.gif?dm=1597764091)
![SH04](https://fml-craft.files.svdcdn.com/production/papercut-yogurt/SH04.gif?dm=1597764092)
![SH06](https://fml-craft.files.svdcdn.com/production/papercut-yogurt/SH06.gif?dm=1597764094)
![SH03](https://fml-craft.files.svdcdn.com/production/papercut-yogurt/SH03.gif?dm=1597764095)
![SH02](https://fml-craft.files.svdcdn.com/production/papercut-yogurt/SH02.gif?dm=1597764096)
THE STORY
![STORY 01](https://feedmelight.imgix.net/production/papercut-yogurt/STORY_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=293c96c8d61720a204e471dae4db3d55 400w, https://feedmelight.imgix.net/production/papercut-yogurt/STORY_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=7e5f641723cc3597c7475344ae1c0272 800w, https://feedmelight.imgix.net/production/papercut-yogurt/STORY_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=ecd97dcb845de927232b9f7200400109 1200w, https://feedmelight.imgix.net/production/papercut-yogurt/STORY_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=b325f26699766629b88a99ba779e3252 1600w, https://feedmelight.imgix.net/production/papercut-yogurt/STORY_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=c5fbb41c7528062487ceb348eb2cf437 2000w)
![STORY 02](https://feedmelight.imgix.net/production/papercut-yogurt/STORY_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=f79c47451de7d03ab3e655391cfeb45c 400w, https://feedmelight.imgix.net/production/papercut-yogurt/STORY_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=6f2d131b33554ae555d660e9540a12f7 800w, https://feedmelight.imgix.net/production/papercut-yogurt/STORY_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=5fd4ced7b91fcad5977f7698f3a081cb 1200w, https://feedmelight.imgix.net/production/papercut-yogurt/STORY_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=12752445281b6fb27f85e281ab5c45bb 1600w, https://feedmelight.imgix.net/production/papercut-yogurt/STORY_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=bcd652f1fbe129193d09a4b3ae59d520 2000w)