Director:
Jo Ratcliffe
Agency:
Animation Studio:
Feed Me Light
Executive Creative Director:
Denis Bodart
Executive Producer:
Ryan Goodwin-Smith
Creative Producer:
Daniela Hornksov Sun
Design and illustration:
Jo Ratcliffe
Visual Development:
Eleanor Hunter
Background Art:
Berke Yazicioglu
2D Animation:
Julien Becquer, Jeremy Carlen, Syko San, Joe Cheng, Eleanor Hunter
Compositing:
Rob Ward, Alistair Brotherston
THE BRIEF
Phew! Made it. First week of 2020 in the bag. Kudos you.
As a treat, an oh-so-stylish fashion piece to see in the new year. Once again, Feed Me Light teamed up with the fabulous Jo Ratcliffe to create this animated film for Chanel. Here are some shooting stars and lovely lions sending their BEST WISHES for 2020!
Happy New Year everyone. You got this.
![CHANEL FINAL 003](https://fml-craft.files.svdcdn.com/production/happy-new-year/CHANEL_FINAL_003.gif?dm=1596451238)
![CHANEL FINAL 002b](https://fml-craft.files.svdcdn.com/production/happy-new-year/CHANEL_FINAL_002b.gif?dm=1596451240)
![CHANEL FINAL 002a](https://fml-craft.files.svdcdn.com/production/happy-new-year/CHANEL_FINAL_002a.gif?dm=1596451243)
![CHANEL FINAL 003](https://fml-craft.files.svdcdn.com/production/happy-new-year/CHANEL_FINAL_003.gif?dm=1596451238)
![CHANEL FINAL 005](https://fml-craft.files.svdcdn.com/production/happy-new-year/CHANEL_FINAL_005.gif?dm=1611097888)
THE STORY
![Story 02](https://fml-craft.files.svdcdn.com/production/happy-new-year/Story_02_Smll.gif?dm=1637684257)
THE ANIMATION
![Animation 03](https://fml-craft.files.svdcdn.com/production/happy-new-year/Animation_03.gif?dm=1612978225)
![Animation 04](https://fml-craft.files.svdcdn.com/production/happy-new-year/Animation_04.gif?dm=1596451252)
![Animation 02](https://fml-craft.files.svdcdn.com/production/happy-new-year/Animation_02.gif?dm=1611097914)
![Animation 05](https://fml-craft.files.svdcdn.com/production/happy-new-year/Animation_05.gif?dm=1596451255)
THE WORLD
![World 01](https://feedmelight.imgix.net/production/happy-new-year/World_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=decba57659851210061136707be95807 400w, https://feedmelight.imgix.net/production/happy-new-year/World_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=78d4aa3eee92b9310576ad2b5ceb9ff0 800w, https://feedmelight.imgix.net/production/happy-new-year/World_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=4c0a3ad6144c5f76f2d3ca3ee2b6159a 1200w, https://feedmelight.imgix.net/production/happy-new-year/World_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=90f52877ef3d1b9a4088396a4d435742 1600w, https://feedmelight.imgix.net/production/happy-new-year/World_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=3d6949081d226c31d2818584b68df478 2000w)
![Animation 01](https://fml-craft.files.svdcdn.com/production/patterns/Animation_01.gif?dm=1596451622)