Wrapify: Advertise Nationwide
Denis Bodart
CEO James Heller
Kiri Haggart
Denis Bodart & Felipe Hansen
Olivier Pirard
Felipe Hansen, Marc Bouyer
Bernie Machado, Felipe Hansen, Denis Bodart
Tim Dillnutt, Pascale Bories, Leo Nezot
Olivier Pirard
Felipe Hansen, Olivier Pirard, Mark Mullan, Denis Bodart
Olivier Pirard
Olivier Pirard
Denis Bouyer, Olivier Pirard
THE BRIEF
Over the last two years Wrapify has grown significantly, from what people perceived as a singular local city service with a few cars, to a nationwide advertising service. With impact disruptive marketing, called Swarms, and heavy investment in technology with client access to real-time analytics, these were important elements of the Wrapify brand and its services that needed reflected in this campaign.
FML aimed to create an engaging world of dynamic environments, travelling through iconic locations in the USA that are stylised, engaging and instantly recognisable. The flow of narrative through various landscapes and characters demonstrates that the potential reach of Wrapify is so much higher than a static billboard in one location, it can reach every part of the country.
![0047 Wrapify 1](https://fml-craft.files.svdcdn.com/production/wrapify/0047_Wrapify_1_2020-08-10-153700.gif?dm=1612300432)
![03](https://feedmelight.imgix.net/production/wrapify/03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=447f2f4db4cd7599114562e85a720e31 400w, https://feedmelight.imgix.net/production/wrapify/03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=514f53daf0a2e8f5ab96a133776433bb 800w, https://feedmelight.imgix.net/production/wrapify/03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=6f3d8bf2750338b402bd02c32575df56 1200w, https://feedmelight.imgix.net/production/wrapify/03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=2553ebadfab3838e6130b69730efe82d 1600w, https://feedmelight.imgix.net/production/wrapify/03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=f117c895a0fbddc11afd664329b5c2fc 2000w)
![WRAPIFY Gif Trim02](https://fml-craft.files.svdcdn.com/production/wrapify/WRAPIFY_GifTrim02_2020-08-10-153701.gif?dm=1597073821)
![0047 Wrapify 2](https://fml-craft.files.svdcdn.com/production/wrapify/0047_Wrapify_2_Smll.gif?dm=1637761433)
![0047 Wrapify 3](https://fml-craft.files.svdcdn.com/production/wrapify/0047_Wrapify_3_Smll.gif?dm=1637761425)
THE STORY
![FML Wrapify Styleframe FH v22 cc](https://feedmelight.imgix.net/production/wrapify/FML_Wrapify_Styleframe_FH_v22_cc.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=680a779ee4e3fd1d216abcbadeb47388 400w, https://feedmelight.imgix.net/production/wrapify/FML_Wrapify_Styleframe_FH_v22_cc.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=b4e8d3a119e792ced09778fd086d21f3 800w, https://feedmelight.imgix.net/production/wrapify/FML_Wrapify_Styleframe_FH_v22_cc.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=08083c7fe514af099bb25f4eeda8e87c 1200w, https://feedmelight.imgix.net/production/wrapify/FML_Wrapify_Styleframe_FH_v22_cc.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=4a5e2da09b57376e6fe3e5b1b00feb99 1600w, https://feedmelight.imgix.net/production/wrapify/FML_Wrapify_Styleframe_FH_v22_cc.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=7d22c9cdd1065f0937d850041515dcf2 2000w)
![Storyboard](https://feedmelight.imgix.net/production/wrapify/Storyboard-1.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=7aa2dfaa9ec2234175032840ce8a60ae 400w, https://feedmelight.imgix.net/production/wrapify/Storyboard-1.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=0be8b55b747ce9c77907f4013add469e 800w, https://feedmelight.imgix.net/production/wrapify/Storyboard-1.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=9e50f0edd6f27057b6bc2a3515de785c 1200w, https://feedmelight.imgix.net/production/wrapify/Storyboard-1.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=bcd2f27e739e1cb107469996676e52d8 1600w, https://feedmelight.imgix.net/production/wrapify/Storyboard-1.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=ce9d990b356c1ecc68862e63d74967f9 2000w)
![Wrapify Colorboard02 board](https://feedmelight.imgix.net/production/wrapify/Wrapify-Colorboard02-board.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=5927ba303cc76fac3c8d93590869a351 400w, https://feedmelight.imgix.net/production/wrapify/Wrapify-Colorboard02-board.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=8822099b73de500e7cac115cca1ae4c0 800w, https://feedmelight.imgix.net/production/wrapify/Wrapify-Colorboard02-board.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=a91a8b5d3202d0ffa82e0b0deb30d358 1200w, https://feedmelight.imgix.net/production/wrapify/Wrapify-Colorboard02-board.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=06f91d701f0e2bc6a59ec7aa35b64498 1600w, https://feedmelight.imgix.net/production/wrapify/Wrapify-Colorboard02-board.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=4206d23fdc75608d585b5748aaa37f65 2000w)
THE CHARACTERS
A major design point the team received from the client was the importance of the cars, as a central product of the company, not becoming too stylised. They wanted to keep a sense of realism in the piece so the cars would still be identified as a representation of the service that Wrapify provide.
This of course influenced the style, shapes and proportions of both character and environment designs, blending all elements of the piece together so they cohesively appeared as though they had come from the same world
![Characters Exploration](https://feedmelight.imgix.net/production/wrapify/Characters_Exploration.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=5cb882292661b00d4bd74961ec6c946f 400w, https://feedmelight.imgix.net/production/wrapify/Characters_Exploration.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=a76b18b3a0ee52a99a7fc892bcb162e8 800w, https://feedmelight.imgix.net/production/wrapify/Characters_Exploration.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=915b7065590c72ae891474576ccc337c 1200w, https://feedmelight.imgix.net/production/wrapify/Characters_Exploration.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=eabbc562f1ccfe159a0bfb5377d717cb 1600w, https://feedmelight.imgix.net/production/wrapify/Characters_Exploration.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=67b0a73bc05d678a218505793c04aa14 2000w)
![Wrapify character design v05 FH](https://feedmelight.imgix.net/production/wrapify/Wrapify_character_design_v05_FH.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=39e22ecc38d57279f4f805b48cd9673d 400w, https://feedmelight.imgix.net/production/wrapify/Wrapify_character_design_v05_FH.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=63905f5af9279be49e86d0c13fc1a6c5 800w, https://feedmelight.imgix.net/production/wrapify/Wrapify_character_design_v05_FH.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=0983853cf39296ce5e5e34ee231d083f 1200w, https://feedmelight.imgix.net/production/wrapify/Wrapify_character_design_v05_FH.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=e1853b33323a47a780bad8ee6be18d63 1600w, https://feedmelight.imgix.net/production/wrapify/Wrapify_character_design_v05_FH.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=c32790e521edc5f960e2f14156832354 2000w)
![Wrapify car design v02 fh](https://feedmelight.imgix.net/production/wrapify/wrapify_car_design_v02_fh.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=dd58084881df96e42ef133bda068d996 400w, https://feedmelight.imgix.net/production/wrapify/wrapify_car_design_v02_fh.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=30a8e740388f26be032014c645964932 800w, https://feedmelight.imgix.net/production/wrapify/wrapify_car_design_v02_fh.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=e2222fa246a13613459282ae7d6f7131 1200w, https://feedmelight.imgix.net/production/wrapify/wrapify_car_design_v02_fh.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=546f5f0c323e12205c2e767c1d628c16 1600w, https://feedmelight.imgix.net/production/wrapify/wrapify_car_design_v02_fh.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=3ec638bf3babcc11055bd23ed0b9bb35 2000w)
One of the most important principles in approaching this short was that it not only demonstrated how Wrapify worked, but also why. The cars needed to be the focal point of a populous world where a range of characters encountered and engaged with the wrapped cars, to capture Wrapify as an advertising agency achieving real emotional impact from their target audiences.
A wide array of diverse and wholesome characters were designed as an identifiable collection of both drivers and spectators that could represent any individual across the nation. This also marks Sammy the dog’s breakout role in a Feed Me Light production, the first of what we assume will be many.
![Characters In Cars](https://feedmelight.imgix.net/production/wrapify/Characters_In_Cars.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=e8e4ab6aff4ca042a57b52141d80e7bf 400w, https://feedmelight.imgix.net/production/wrapify/Characters_In_Cars.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=a7983d6eb25c07d107969cf4c3984539 800w, https://feedmelight.imgix.net/production/wrapify/Characters_In_Cars.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=5927f670deba0137f357daf1815046bb 1200w, https://feedmelight.imgix.net/production/wrapify/Characters_In_Cars.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=0f49119af7883216a5411615eb61c228 1600w, https://feedmelight.imgix.net/production/wrapify/Characters_In_Cars.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=e989d0cb58393873f563a7f7bc43f8de 2000w)
![Bystanders profile](https://feedmelight.imgix.net/production/wrapify/Bystanders_profile.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=b817bce9223aa1cfd0c31895e32725dc 400w, https://feedmelight.imgix.net/production/wrapify/Bystanders_profile.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=3cf27417657353031bc2d88f890202cd 800w, https://feedmelight.imgix.net/production/wrapify/Bystanders_profile.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=5ee1967e5ba8355515be3f00d5ba9971 1200w, https://feedmelight.imgix.net/production/wrapify/Bystanders_profile.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=6e8c2529c78d513f72ef61522ed40009 1600w, https://feedmelight.imgix.net/production/wrapify/Bystanders_profile.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=b027a87feedb9ca2b7dca825ea44f653 2000w)
![S005 Characters](https://feedmelight.imgix.net/production/wrapify/s005_Characters.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=903b363d05fc32c5312637a3279193ab 400w, https://feedmelight.imgix.net/production/wrapify/s005_Characters.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=129237f22f332bf37418917f74f93d9b 800w, https://feedmelight.imgix.net/production/wrapify/s005_Characters.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=cd88f52a106fc446cbf9011b3b2beb75 1200w, https://feedmelight.imgix.net/production/wrapify/s005_Characters.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=235bfc1d0629dc32e1a3aecdb11265f8 1600w, https://feedmelight.imgix.net/production/wrapify/s005_Characters.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=602e6ed35d8a39e0e820d0312d2f9b3c 2000w)
![Dog Anim](https://fml-craft.files.svdcdn.com/production/wrapify/DogAnim_Smll.gif?dm=1637761426)
THE WORLD
The illustrative world of Wrapify came to life through its environments. Tristan Menard designed immersive cityscapes with depth and dynamism that captured the nationwide reach of the company’s scope. Through each city’s characteristic colour schemes and layouts, the short serves as a true reflection of some of the USA’s most iconic locations.
![9623f4db5a74f25f](https://fml-craft.files.svdcdn.com/production/wrapify/9623f4db5a74f25f.gif?dm=1612300305)
![D7b11255383439 598202d99bf27](https://fml-craft.files.svdcdn.com/production/wrapify/d7b11255383439.598202d99bf27.gif?dm=1613050712)
![91de0955d4343f23](https://fml-craft.files.svdcdn.com/production/wrapify/91de0955d4343f23_200807_092916_smll.gif?dm=1637761425)
![03](https://fml-craft.files.svdcdn.com/production/wrapify/03.gif?dm=1597073830)
![0403af55383439 5ddfeff2002ae](https://feedmelight.imgix.net/production/wrapify/0403af55383439.5ddfeff2002ae.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=d87af7d1c772880fb887d2e93c458988 400w, https://feedmelight.imgix.net/production/wrapify/0403af55383439.5ddfeff2002ae.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=7d1167d27f72d84870874c6bf83b398e 800w, https://feedmelight.imgix.net/production/wrapify/0403af55383439.5ddfeff2002ae.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=33b61d97d1a0f60eec7a46e13ac1c16a 1200w, https://feedmelight.imgix.net/production/wrapify/0403af55383439.5ddfeff2002ae.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=084d9858298206c26c160271352605e7 1600w, https://feedmelight.imgix.net/production/wrapify/0403af55383439.5ddfeff2002ae.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=202c7f9561f5a881516c20835bd74575 2000w)
![2b48b955383439 5ddfeff201fa5](https://feedmelight.imgix.net/production/wrapify/2b48b955383439.5ddfeff201fa5.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=21926f494d72da6456a3a7c7cb7e1199 400w, https://feedmelight.imgix.net/production/wrapify/2b48b955383439.5ddfeff201fa5.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=1ba1166147364f867b020d8e06eef80a 800w, https://feedmelight.imgix.net/production/wrapify/2b48b955383439.5ddfeff201fa5.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=e5caae932a411852bbc2da8592a01891 1200w, https://feedmelight.imgix.net/production/wrapify/2b48b955383439.5ddfeff201fa5.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=34ab32ac07cd7e842a1d1e801e95d7e8 1600w, https://feedmelight.imgix.net/production/wrapify/2b48b955383439.5ddfeff201fa5.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=74b81727748d8a8850b18f81342a89ad 2000w)
![Beeb4755383439 5ddfeff200f29](https://feedmelight.imgix.net/production/wrapify/beeb4755383439.5ddfeff200f29.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=1dfc35c3108ab98f7898bc0323577c2f 400w, https://feedmelight.imgix.net/production/wrapify/beeb4755383439.5ddfeff200f29.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=46c6c3b7c6dffbe5cb58ced0ceda6169 800w, https://feedmelight.imgix.net/production/wrapify/beeb4755383439.5ddfeff200f29.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=73e57b51d8a9bf7d543d5029bf0b12c2 1200w, https://feedmelight.imgix.net/production/wrapify/beeb4755383439.5ddfeff200f29.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=f0ee75a5b60f5509b8cc3090cdf0df4a 1600w, https://feedmelight.imgix.net/production/wrapify/beeb4755383439.5ddfeff200f29.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=9d5b95283ea5388cabe51a8a6ec89cd8 2000w)
![FML Wrapify Styleframe Shot11 FH v02 smll](https://feedmelight.imgix.net/production/wrapify/FML_Wrapify_Styleframe_Shot11_FH_v02_smll.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=52dcc4274d9b88e4225235e553ef51d9 400w, https://feedmelight.imgix.net/production/wrapify/FML_Wrapify_Styleframe_Shot11_FH_v02_smll.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=3842433010016ba5ed7b9f96e1063971 800w, https://feedmelight.imgix.net/production/wrapify/FML_Wrapify_Styleframe_Shot11_FH_v02_smll.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=92276ef6a590f7b41eb0668cf6cd956d 1200w, https://feedmelight.imgix.net/production/wrapify/FML_Wrapify_Styleframe_Shot11_FH_v02_smll.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=c4befb33c1af9ef79f3125bc2d61fa32 1600w, https://feedmelight.imgix.net/production/wrapify/FML_Wrapify_Styleframe_Shot11_FH_v02_smll.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=d7575a120451a7382e609fe9dc3495fa 2000w)