Wrapify: Advertise Nationwide

Denis Bodart



Client Contact:

CEO James Heller

Direction // Animation Studio:

Feed Me Light

Executive Producer:

Kiri Haggart

Creative Directors:

Denis Bodart & Felipe Hansen

Project Lead:

Olivier Pirard

Car // Character Design:

Felipe Hansen, Marc Bouyer

Environment Art Director::

Tristan Menard

Additional Environment:

Bernie Machado, Felipe Hansen, Denis Bodart

2D Animation:

Tim Dillnutt, Pascale Bories, Leo Nezot

3D Animation:

Olivier Pirard

Modelling / Texturing / Camera Mapping:

Felipe Hansen, Olivier Pirard, Mark Mullan, Denis Bodart


Olivier Pirard


Olivier Pirard


Denis Bouyer, Olivier Pirard


Over the last two years Wrapify has grown significantly, from what people perceived as a singular local city service with a few cars, to a nationwide advertising service. With impact disruptive marketing, called Swarms, and heavy investment in technology with client access to real-time analytics, these were important elements of the Wrapify brand and its services that needed reflected in this campaign.

FML aimed to create an engaging world of dynamic environments, travelling through iconic locations in the USA that are stylised, engaging and instantly recognisable. The flow of narrative through various landscapes and characters demonstrates that the potential reach of Wrapify is so much higher than a static billboard in one location, it can reach every part of the country.

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A major design point the team received from the client was the importance of the cars, as a central product of the company, not becoming too stylised. They wanted to keep a sense of realism in the piece so the cars would still be identified as a representation of the service that Wrapify provide.

This of course influenced the style, shapes and proportions of both character and environment designs, blending all elements of the piece together so they cohesively appeared as though they had come from the same world

Characters Exploration
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One of the most important principles in approaching this short was that it not only demonstrated how Wrapify worked, but also why. The cars needed to be the focal point of a populous world where a range of characters encountered and engaged with the wrapped cars, to capture Wrapify as an advertising agency achieving real emotional impact from their target audiences.
A wide array of diverse and wholesome characters were designed as an identifiable collection of both drivers and spectators that could represent any individual across the nation. This also marks Sammy the dog’s breakout role in a Feed Me Light production, the first of what we assume will be many.

Characters In Cars
Bystanders profile
S005 Characters
Dog Anim


The illustrative world of Wrapify came to life through its environments. Tristan Menard designed immersive cityscapes with depth and dynamism that captured the nationwide reach of the company’s scope. Through each city’s characteristic colour schemes and layouts, the short serves as a true reflection of some of the USA’s most iconic locations.

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