Wrapify: Advertise Nationwide

THE BRIEF

Over the last two years Wrapify has grown significantly, from what people perceived as a singular local city service with a few cars, to a nationwide advertising service. With impact disruptive marketing, called Swarms, and heavy investment in technology with client access to real-time analytics, these were important elements of the Wrapify brand and its services that needed reflected in this campaign.

FML aimed to create an engaging world of dynamic environments, travelling through iconic locations in the USA that are stylised, engaging and instantly recognisable. The flow of narrative through various landscapes and characters demonstrates that the potential reach of Wrapify is so much higher than a static billboard in one location, it can reach every part of the country.

THE STORY

THE CHARACTERS

A major design point the team received from the client was the importance of the cars, as a central product of the company, not becoming too stylised. They wanted to keep a sense of realism in the piece so the cars would still be identified as a representation of the service that Wrapify provide.

This of course influenced the style, shapes and proportions of both character and environment designs, blending all elements of the piece together so they cohesively appeared as though they had come from the same world

One of the most important principles in approaching this short was that it not only demonstrated how Wrapify worked, but also why. The cars needed to be the focal point of a populous world where a range of characters encountered and engaged with the wrapped cars, to capture Wrapify as an advertising agency achieving real emotional impact from their target audiences.
A wide array of diverse and wholesome characters were designed as an identifiable collection of both drivers and spectators that could represent any individual across the nation. This also marks Sammy the dog’s breakout role in a Feed Me Light production, the first of what we assume will be many.

THE WORLD

The illustrative world of Wrapify came to life through its environments. Tristan Menard designed immersive cityscapes with depth and dynamism that captured the nationwide reach of the company’s scope. Through each city’s characteristic colour schemes and layouts, the short serves as a true reflection of some of the USA’s most iconic locations.