Dobbies: Christmas Comes Together

Marc & Denis Bouyer

Studio Work, Advertising

Credits

Creative Directors:

Marc & Denis Bouyer

Production Company:

Axis

Animation Studio:

Feed Me Light

Agency:

Leith

Leith Producers:

Fraser Hunter, Jill Higgins

Art Director:

Susie Davies

Copywriter:

Lottie Grant

Axis Executive Producer:

Paul Schleicher

Axis Producer:

Lindsey Adams

FML Executive Creative Director:

Denis Bodart

FML Executive Producer:

Ryan Goodwin-Smith

FML Creative Producers:

Daniela Hornksov Sun, Geraldine McCarthy

Sound Design:

Grand Central Recording Studios

Music Composer:

Philip Feenan

Music Studio:

Elba Studios

Concept Design:

Tristan Menard

Matte Painting:

Jason Pamment

Print:

Felipe Hansen, Dan Lambert

Storyboard:

Mohamed Meriem

Color Script:

Tristan Menard

2D/3D Animatic:

Thibaud Clergue

CG Lead // Supervisor:

Olivier Pirard, David Calvet

3D Modelling & Layout:

Florent Rousseau, David Calvet, Olivier Pirard, Thibaud Clergue

Shading // Texturing:

Olivier Pirard, Rebecca Blair, Mark Mullan

Lighting // Rendering:

Patrick Tomasini

Animation:

Thibuad Clergue, Lucie Krencker

Rigging:

Ludovic Habas, David Jurine

Animation FX:

Olivier Pirard

Compositing:

Denis Bouyer

– With Special Thanks to... Simon Duclos, Marin Monserand

THE BRIEF

Axis Studios and Leith Agency asked us to bring the latest Dobbies Christmas spot to life for the Scottish garden centre chain. This year, Dobbie the Reindeer is treating Santa to a Christmas surprise of his own with the help of some trusted elf friends. We worked closely with Leiths to stay true to this existing and much-loved campaign while improving the overall look of the world from previous years.

THE STORY

THE CHARACTERS

Working with existing brand characters requires a trusted pair of hands. We carefully improved Santa's and Dobbie's design while introducing all the elves to populate the workshop and help Santa have a well earned break.