Dobbies: Christmas Comes Together
Marc & Denis Bouyer
Feed Me Light
Fraser Hunter, Jill Higgins
Susie Davies
Lottie Grant
Paul Schleicher
Lindsey Adams
Denis Bodart
Ryan Goodwin-Smith
Daniela Hornksov Sun, Geraldine McCarthy
Philip Feenan
Tristan Menard
Jason Pamment
Felipe Hansen, Dan Lambert
Mohamed Meriem
Tristan Menard
Thibaud Clergue
Olivier Pirard, David Calvet
Florent Rousseau, David Calvet, Olivier Pirard, Thibaud Clergue
Olivier Pirard, Rebecca Blair, Mark Mullan
Patrick Tomasini
Thibuad Clergue, Lucie Krencker
Ludovic Habas, David Jurine
Olivier Pirard
Denis Bouyer
THE BRIEF
Axis Studios and Leith Agency asked us to bring the latest Dobbies Christmas spot to life for the Scottish garden centre chain. This year, Dobbie the Reindeer is treating Santa to a Christmas surprise of his own with the help of some trusted elf friends. We worked closely with Leiths to stay true to this existing and much-loved campaign while improving the overall look of the world from previous years.
![0109 Dobbies 3 D 30s no Title 1](https://fml-craft.files.svdcdn.com/production/where-christmas-comes-together/0109_Dobbies_3D_30s_noTitle_1.gif?dm=1612298346)
![0109 Dobbies 3 D 30s 00688](https://feedmelight.imgix.net/production/where-christmas-comes-together/0109_Dobbies_3D_30s-00688.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=aab2d385885cf63eb83033467bcbd47b 400w, https://feedmelight.imgix.net/production/where-christmas-comes-together/0109_Dobbies_3D_30s-00688.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=7b8e67eb78ca6d991e77e2c339914e1d 800w, https://feedmelight.imgix.net/production/where-christmas-comes-together/0109_Dobbies_3D_30s-00688.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=1a61ad53682dd5528c2d57c119ed293c 1200w, https://feedmelight.imgix.net/production/where-christmas-comes-together/0109_Dobbies_3D_30s-00688.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=2590c8c9e766f13983fe1e468ab8b79a 1600w, https://feedmelight.imgix.net/production/where-christmas-comes-together/0109_Dobbies_3D_30s-00688.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=a913e8c811d979f33cb525818dfc3219 2000w)
![0109 Dobbies 3 D 30s no Title 5](https://fml-craft.files.svdcdn.com/production/where-christmas-comes-together/0109_Dobbies_3D_30s_noTitle_5.gif?dm=1596115736)
![0109 Dobbies 3 D 30s no Title 10](https://fml-craft.files.svdcdn.com/production/where-christmas-comes-together/0109_Dobbies_3D_30s_noTitle_10.gif?dm=1612297922)
![0109 Dobbies 3 D 30s no Title 6](https://fml-craft.files.svdcdn.com/production/where-christmas-comes-together/0109_Dobbies_3D_30s_noTitle_6.gif?dm=1612297905)
THE STORY
![Dobbies Rough Board V3 2](https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_RoughBoard_V3-2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=5220fc0170a1d9100e2b03d0c1cb84f5 400w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_RoughBoard_V3-2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=4c2b749c1b900f0b9c53b8332f5ff90d 800w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_RoughBoard_V3-2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=87d0f706291717a5d102b85267d5ab16 1200w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_RoughBoard_V3-2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=6aaae1ea587eee90b63578d031317978 1600w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_RoughBoard_V3-2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=d3296c6778fe0acd4b2dfe34b5a173a2 2000w)
![Dobbies Rough Board V3 3](https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_RoughBoard_V3-3.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=b0298571a0b963b4d15343636c96ca3b 400w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_RoughBoard_V3-3.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=f3f4eef97a20374928d248c6d5702a31 800w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_RoughBoard_V3-3.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=0d9c6cdc4c81270c913679450b9c4b94 1200w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_RoughBoard_V3-3.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=ca5c2bf26f2033c0ea8d4af50bcbe5fb 1600w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_RoughBoard_V3-3.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=3240de2cf0f3d6f1808ef59499937605 2000w)
![Rough frames marc W](https://feedmelight.imgix.net/production/where-christmas-comes-together/Rough-frames_marc_W.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=a5e18745dd9b958033e2f76c736449ea 400w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Rough-frames_marc_W.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=b568aea549582be7a2120fe075c3db77 800w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Rough-frames_marc_W.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=989b883e9f73370c08bc2a2875b65870 1200w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Rough-frames_marc_W.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=fd1664f9a2bc2b8765f9873345ff084a 1600w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Rough-frames_marc_W.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=ffe474c2f894445715d2271ab8650ad7 2000w)
THE CHARACTERS
Working with existing brand characters requires a trusted pair of hands. We carefully improved Santa's and Dobbie's design while introducing all the elves to populate the workshop and help Santa have a well earned break.
![Dobbies Elves Combined](https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_Elves_Combined.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=40b8313ad71c77c3aef156b5659fafa9 400w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_Elves_Combined.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=fc2cb1f61746358ff6e27a853e8feda4 800w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_Elves_Combined.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=880fe14302989b319170374b22959b6f 1200w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_Elves_Combined.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=24c1967814e1f3dd04140d23a0047ffc 1600w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Dobbies_Elves_Combined.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=dc382d353d663aaf06591fbf67125056 2000w)
![Dobbies Turnaround Slower](https://fml-craft.files.svdcdn.com/production/where-christmas-comes-together/Dobbies_Turnaround_Slower.gif?dm=1596115731)
![Santa Turnaround Slower](https://fml-craft.files.svdcdn.com/production/where-christmas-comes-together/Santa_Turnaround_Slower.gif?dm=1596115731)
![Elves Turnaround Slower](https://fml-craft.files.svdcdn.com/production/where-christmas-comes-together/Elves_Turnaround_Slower.gif?dm=1596115732)
![FX Rn D](https://fml-craft.files.svdcdn.com/production/where-christmas-comes-together/FX_RnD.gif?dm=1596115733)
THE WORLD
![Santa House04](https://feedmelight.imgix.net/production/where-christmas-comes-together/SantaHouse04.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=3dc5c264332ebcf7062d4d6b71314f7f 400w, https://feedmelight.imgix.net/production/where-christmas-comes-together/SantaHouse04.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=b8245acd4fe0b7e3cd19ba07afc228a1 800w, https://feedmelight.imgix.net/production/where-christmas-comes-together/SantaHouse04.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=22b53b504b79ff51cab4f38630586580 1200w, https://feedmelight.imgix.net/production/where-christmas-comes-together/SantaHouse04.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=9b40b80f492d34b1098e27be3d5405f7 1600w, https://feedmelight.imgix.net/production/where-christmas-comes-together/SantaHouse04.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=e0ac58b8d9fbec86ec0ad6441089b6b0 2000w)
![House Concept ALPHA](https://feedmelight.imgix.net/production/where-christmas-comes-together/House_Concept_ALPHA.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=ea2b764347b822c8f530cb661f1c7656 400w, https://feedmelight.imgix.net/production/where-christmas-comes-together/House_Concept_ALPHA.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=2ab7b9ac01c7acee86e6d20f7cf58b22 800w, https://feedmelight.imgix.net/production/where-christmas-comes-together/House_Concept_ALPHA.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=d1d91d265c48a85e537077d912972b8f 1200w, https://feedmelight.imgix.net/production/where-christmas-comes-together/House_Concept_ALPHA.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=28996e62041ca1bf651021694ee32e94 1600w, https://feedmelight.imgix.net/production/where-christmas-comes-together/House_Concept_ALPHA.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=9b0300c2c7b5fba1f6fa5c8431f5f66b 2000w)
![Workshop Concept ALPHA](https://feedmelight.imgix.net/production/where-christmas-comes-together/Workshop_Concept_ALPHA.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=629c1349c9366af3c268bda6f54a5ff9 400w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Workshop_Concept_ALPHA.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=71ad9abd4f6d8d9af5e80b9fcc7734b4 800w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Workshop_Concept_ALPHA.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=a6b141b64022ea90f5828293aae1d190 1200w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Workshop_Concept_ALPHA.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=83b73377b2d06571f20f84c0ebb84659 1600w, https://feedmelight.imgix.net/production/where-christmas-comes-together/Workshop_Concept_ALPHA.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=aa6a5590564fc2c26c6fa76853314334 2000w)
![Workshop02 props B](https://feedmelight.imgix.net/production/where-christmas-comes-together/workshop02-props_B.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=7d3d16e995caf5d2c832ab167ba75fd2 400w, https://feedmelight.imgix.net/production/where-christmas-comes-together/workshop02-props_B.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=4966012cfda83c93922292f0ccb0867d 800w, https://feedmelight.imgix.net/production/where-christmas-comes-together/workshop02-props_B.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=3b5717120101ad6e62dfc6279feb9f69 1200w, https://feedmelight.imgix.net/production/where-christmas-comes-together/workshop02-props_B.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=43451c6dd44924609f03055a92321af5 1600w, https://feedmelight.imgix.net/production/where-christmas-comes-together/workshop02-props_B.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=7bab316e42d9972b49be36ca00040727 2000w)
![FML Dobbies Characters Poses Alpha 01](https://feedmelight.imgix.net/production/patterns/FML_Dobbies_Characters_Poses_Alpha_01.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=dd06fe7e529f6e7320d663a31a0f9dc4 400w, https://feedmelight.imgix.net/production/patterns/FML_Dobbies_Characters_Poses_Alpha_01.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=06d81ee256a7ba573626a4938759b229 800w, https://feedmelight.imgix.net/production/patterns/FML_Dobbies_Characters_Poses_Alpha_01.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1000&s=89d519951224c034c7d55ae00dbe9595 1000w)