HP: Victus

Production:

Elastic X Feed Me Light

Client:

HP

Elastic EP:

Kate Berry

Elastic ECD:

Andy Hall

Elastic MD:

Jennifer Sofio Hall

Elastic Creative Producer:

Paul Makowski

FML EP:

Ben Leyland

FML ECD:

Denis Bodart

FML MD:

Kiri Haggart

Creative Director:

Joseph May

ECD:

Denis Bouyer

Producer:

Dawn Cottrell

Production Coordinator:

Pauline Heuillard

Technical Director:

Olivier Pirard

Modelling & Rigging:

Simon Duclos, Saskya Olsen

Animation:

Thibaud Clergue, Jean-Guillaume Culot

Compositing:

Denis Bouyer, Joseph May

Music:

Echoic Audio

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THE BRIEF

After our first collaboration on OMEN, HP sent a new brief our way. This time for their Victus laptop line. This was the perfect opportunity for us to push the visual style even further, guided by the one and only Joseph May once again! This time we flexed our anime muscles, blending the previous soft 3D style with more 2D FXs and more extreme camera movements. The goal was to emphasize the power of the new product line in a colorful, dynamic and tongue in cheek manner!


This piece was a lot of fun to create on all levels, from the initial ideas to the final compositing polish.

Have a look below at our story development work and concept art:

230314 Storyboard v001
Bye