Feed Me Light
Ryan Goodwin-Smith
Denis Bodart
Thierry Levy
Mark Mullan
Kaiser Chiefs
Polydor c/o Universal
Marco Grey @ Universal
Rob Flowers
Julien Becquer
Julien Becquer, Reg Isaac, Conor Ryan
Denis Bouyer
THE BRIEF
Feed Me Light grooved their way into the summer season with the help of this seventies inspired, retro music video for Kaiser Chiefs new single, “People Know How to Love One Another”. The colorful designs of Rob Flowers, represented by Everyone Agency, were brought to life by animation director Julien Becquer, taking us on a weird and wonderful nostalgic dive into the bands journey across a sasquatch-filled, sausage-sizzling landscape full of weird and wonderful (and often cheeky) characters.
![SH01 V6](https://fml-craft.files.svdcdn.com/production/people-know-how-to-love-one-another/SH01_V6.gif?dm=1596455887)
![Still 0010](https://feedmelight.imgix.net/production/people-know-how-to-love-one-another/Still_0010.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=2ce6ef13485a869b295daf6c9c93cf14 400w, https://feedmelight.imgix.net/production/people-know-how-to-love-one-another/Still_0010.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=84f38636714dcbee83459d4630009939 800w, https://feedmelight.imgix.net/production/people-know-how-to-love-one-another/Still_0010.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=8560bd2902994be886eb6be50dca3f5c 1200w, https://feedmelight.imgix.net/production/people-know-how-to-love-one-another/Still_0010.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=32aef77e4c4ba91d7287e4666d2e162e 1600w, https://feedmelight.imgix.net/production/people-know-how-to-love-one-another/Still_0010.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=6b885d0281ac773c88972513f0432d4b 2000w)
![Clip 002](https://fml-craft.files.svdcdn.com/production/people-know-how-to-love-one-another/Clip_002.gif?dm=1596455888)
![Clip 003](https://fml-craft.files.svdcdn.com/production/people-know-how-to-love-one-another/Clip_003.gif?dm=1596455888)
![Clip 004](https://fml-craft.files.svdcdn.com/production/people-know-how-to-love-one-another/Clip_004.gif?dm=1596455889)
THE STORY
![Story 001](https://feedmelight.imgix.net/production/people-know-how-to-love-one-another/Story_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=df5dcc78dff3a31ba3cdaf0b252ee723 400w, https://feedmelight.imgix.net/production/people-know-how-to-love-one-another/Story_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=24e598239a9a6b11e32880d868d8e630 800w, https://feedmelight.imgix.net/production/people-know-how-to-love-one-another/Story_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=259ddb32735d092ad04e3c005460a320 1200w, https://feedmelight.imgix.net/production/people-know-how-to-love-one-another/Story_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=2cba399ad87f98e81ca688d1f7b058b7 1600w, https://feedmelight.imgix.net/production/people-know-how-to-love-one-another/Story_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=f5d670384cfadc2fb3874c37f6c186db 2000w)
![Story 004](https://fml-craft.files.svdcdn.com/production/people-know-how-to-love-one-another/Story_004.gif?dm=1596455891)
![Story 002](https://fml-craft.files.svdcdn.com/production/people-know-how-to-love-one-another/Story_002.gif?dm=1596455892)
![Story 003](https://fml-craft.files.svdcdn.com/production/people-know-how-to-love-one-another/Story_003.gif?dm=1612892510)
THE ANIMATION
The music video was a designer’s playground for Rob, who came up with a seemingly endless amount of characters and background assets! The designs were assembled by Julien, working out the kinks of telling the story of the bands journey across the four fun-filled locations, with each asset given a ‘lil keyframe TLC to add to the weird and wonderful world crafted by Rob.
![VAN ANIM](https://fml-craft.files.svdcdn.com/production/people-know-how-to-love-one-another/VAN_ANIM.gif?dm=1612892563)
![SH13](https://fml-craft.files.svdcdn.com/production/people-know-how-to-love-one-another/SH13.gif?dm=1612892599)
![SH01 V3](https://fml-craft.files.svdcdn.com/production/people-know-how-to-love-one-another/SH01_V3.gif?dm=1612892608)
![SH12](https://fml-craft.files.svdcdn.com/production/people-know-how-to-love-one-another/SH12.gif?dm=1612892629)
![KASIER CHIEFS MAP 01](https://fml-craft.files.svdcdn.com/production/people-know-how-to-love-one-another/KASIER_CHIEFS_MAP_01.gif?dm=1596455896)
![SH49 002](https://fml-craft.files.svdcdn.com/production/people-know-how-to-love-one-another/SH49_002.gif?dm=1596455898)
THE BILLBOARDS
THE WORLD
![Title Colour 2](https://feedmelight.imgix.net/production/patterns/Title_Colour_2.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=e6ecf5bbbd695e8cacea847708dc30af 400w, https://feedmelight.imgix.net/production/patterns/Title_Colour_2.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=94b9a444f0c49265d8474865cc9c60db 800w, https://feedmelight.imgix.net/production/patterns/Title_Colour_2.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1000&s=eb2f357097c5fe4b7d716ad16d8a4a29 1000w)
![CRAB](https://feedmelight.imgix.net/production/patterns/CRAB.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=d3c7ac972a7e6101ea7ef9ec7124e436 400w, https://feedmelight.imgix.net/production/patterns/CRAB.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=4c471dd24801e2df081c731f0565ad07 800w, https://feedmelight.imgix.net/production/patterns/CRAB.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1000&s=dd3993d151729987bfef5b2d8be8014d 1000w)
![SNOWFLAKE002](https://feedmelight.imgix.net/production/patterns/SNOWFLAKE002.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=5e5a00c1227566992021d457675bd171 400w, https://feedmelight.imgix.net/production/patterns/SNOWFLAKE002.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=81959f17774477c37f9cf14f997e9b45 800w, https://feedmelight.imgix.net/production/patterns/SNOWFLAKE002.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1000&s=5d213e0ac442dc49a78a44e7bc5d6247 1000w)