BeautyBay: Play Around

FML

Client:

Beauty Bay

Agency:

Saatchi & Saatchi, Saatchi Digital

Producer:

Thomas Done

Creatives:

Benjamin Wight & Jennifer Craven

Production Company:

Feed Me Light

Producer:

Kiri Haggart

Creative Direction:

Feed Me Light

Director:

Anthony Bristol

Art Director:

George Tsioutsias

Storyboard:

Marc Bouyer

Animatic:

Olivier Pirard, Anthony Bristol

Editing:

Anthony Bristol

3D VFX:

Denis Bodart, Benoit Berthe, Olivier Pirard, Anthony Bristol

Rotoscoping:

Anthony Bristol, Denis Bodart, Benoit Berthe

Compositing:

Denis Bouyer, Denis Bodart

SFX:

Matt Jones

– Live Shoot
Producer:

Ghandi El-Chamaa

Hand Model:

Brooke Colman

DOP:

Ben Coughlan

Focus Puller // Camera Assistant:

Bruno Travers

Gaffer:

Dan Goodall

Make-Up:

Anna Thompson

Production Assistant:

Rufus Pinkerton

Stop-Motion:

Denis Bodart

Origami Props:

Sam Tsang

THE BRIEF

Working with the team at Saatchi & Saatchi Digital we created 4 videos to help promote the Beauty Bay brand.

An online make up store, Beauty Bay offers a huge selection of up market beauty products for global beauty brands. Looking to promote Beauty Bay as a brand, rather than any individual products, we focused on bringing a playful, smart and sophisticated look to the brand. All while focusing on the huge selection available for all those ladies out there to play with.

Taking a journey through the typical day, we start at home in our ‘Morning’ video before moving into the ‘Evening’ where she can continue to play with more make up products for that special evening event. And of course, Christmas is approaching and it’s a chance to spoil oneself or those nearest and dearest with a bit of gift giving. This just presents another opportunity for more playfulness and another occasion to try something new!

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The idea of ‘playing’ with make up was something that was kept in mind from the start. Most women use the same 5 make up products every day… but Beauty Bay want to challenge that and encourage women to experiment with more and keep exploring.

As part of the playfulness we wanted to incorporate a sense of magic to the video with sleight of hand and trickery. This keeps the viewer engaged in the video and allowed for a more sophisticated take on the classic stop motion technique.

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