Trueview: Date Serious
Marc & Denis Bouyer
Matt Verity
Marc Bouyer
Remy Dupont, Felipe Hansen
Aurélien Duhayon
Denis Bodart, Olivier Pirard, Denis Bouyer
Denis Bouyer
Olivier Pirard
THE BRIEF
Know a Quick Swipe Mike? Been shunted by a Fake Felicity? Or perhaps you’re a Dirty Pics Derek? Naughty, but we dig that about you.
Online dating changed the game of romance and courtship. Does the person on the other side of the screen really enjoy long sunset walks on the beach, or do they prefer to spend their evenings perched outside your bedroom window? Feed Me Light had a blast capturing all the horrifying characters you encounter in the world of online dating, as part of a series for London based start up TrueView, the dating app you can trust.
The final product would be a series of promotional shorts based on each character and a composite piece that included all six horrifying individuals, for a wide range of distribution across online, social and print channels.
![01](https://feedmelight.imgix.net/production/date-serious/01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=52b8affc4eaf306c00328a49c36d5035 400w, https://feedmelight.imgix.net/production/date-serious/01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=6e645e3ad65e19b3b80830a6c0df446d 800w, https://feedmelight.imgix.net/production/date-serious/01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=bbce13ae19e396b72bcbc1682b537e51 1200w, https://feedmelight.imgix.net/production/date-serious/01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=f8b87bcdacf28cdde75468b0e3db42a5 1600w, https://feedmelight.imgix.net/production/date-serious/01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=84b915edd5fdfc4e0791e7d948db52fd 2000w)
![FF Gif01](https://fml-craft.files.svdcdn.com/production/date-serious/FF_Gif01.gif?dm=1596730027)
![SPS Gif02](https://fml-craft.files.svdcdn.com/production/date-serious/SPS_Gif02.gif?dm=1596730028)
![02](https://feedmelight.imgix.net/production/date-serious/02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=cfaa12a792b97cfa109021b3f29ac8b5 400w, https://feedmelight.imgix.net/production/date-serious/02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=d1f103a909beafddb0ac4ecaf435e30e 800w, https://feedmelight.imgix.net/production/date-serious/02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=2885703e238896b8ba253fa84e58bfae 1200w, https://feedmelight.imgix.net/production/date-serious/02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=13079ed04b4355c7e79fa833894d3b6c 1600w, https://feedmelight.imgix.net/production/date-serious/02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=269f1b3788b3317acbbb726aaa9c0833 2000w)
![PP Gif03](https://fml-craft.files.svdcdn.com/production/date-serious/PP_Gif03.gif?dm=1596730029)
THE STORY
Billy Bad Chat, Six Pack Stu, Two Faced Tony - these characters are too familiar to anyone who has online dated. The client approached us with a set of characters that had been created based on real research on the dangerous individuals you encounter in the pursuit of love.
Labeled the ‘Undateable Suspects’, the series was developed alongside Matt Verity and the team at TrueView and directed by FML directors Marc and Denis Bouyer.
Matt had a very strong sense in the tone and humor that was to be at the forefront of these videos; smart banter and dry wit. We had the easy task of pushing this further in the storytelling, look and animation.
![Trueview storyboard final 2 alpha v02](https://feedmelight.imgix.net/production/date-serious/trueview_storyboard_final-2_alpha_v02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=86f61b2e21bf9c4c7efdbc1bbe5fe99f 400w, https://feedmelight.imgix.net/production/date-serious/trueview_storyboard_final-2_alpha_v02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=7a3a94519d0c7e1b7e36464aa7b276ab 800w, https://feedmelight.imgix.net/production/date-serious/trueview_storyboard_final-2_alpha_v02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=ff36455662d4644dc07c080c7cba63d9 1200w, https://feedmelight.imgix.net/production/date-serious/trueview_storyboard_final-2_alpha_v02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=75f7ee86982e6e8bd10244c93985910a 1600w, https://feedmelight.imgix.net/production/date-serious/trueview_storyboard_final-2_alpha_v02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=b17ad34dd597a8e1edc71503dc0f1cce 2000w)
![Cowboy design](https://feedmelight.imgix.net/production/date-serious/cowboy_design.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=f3f230e969c774dc4d33bf2439bee331 400w, https://feedmelight.imgix.net/production/date-serious/cowboy_design.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=5de3bd1bf2d541260f923a43e7e3c699 800w, https://feedmelight.imgix.net/production/date-serious/cowboy_design.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=2065509a0cdbdaeceefe8e22bee36653 1200w, https://feedmelight.imgix.net/production/date-serious/cowboy_design.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=b8d20c8cd6877e9a7f04b6bc80c08de6 1600w, https://feedmelight.imgix.net/production/date-serious/cowboy_design.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=f150997169a2125849d13cde9674e8aa 2000w)
THE CHARACTERS
Billy Bad Chat, Six Pack Stu, Two Faced Tony - these characters are too familiar to anyone who has online dated. The client approached us with a set of characters that had been created based on real research on the dangerous individuals you encounter in the pursuit of love.
Labeled the ‘Undateable Suspects’, the series was developed alongside Matt Verity and the team at TrueView and directed by FML directors Marc and Denis Bouyer.
Matt had a very strong sense in the tone and humor that was to be at the forefront of these videos; smart banter and dry wit. We had the easy task of pushing this further in the storytelling, look and animation.
![Character design](https://feedmelight.imgix.net/production/date-serious/Character_design.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=a8f232fc77d6e6481c2176b44e0972b6 400w, https://feedmelight.imgix.net/production/date-serious/Character_design.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=44d7303f544bf0e64ff65131b6f56c7f 800w, https://feedmelight.imgix.net/production/date-serious/Character_design.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=c4d964e9b5a95445cade1db861764f44 1200w, https://feedmelight.imgix.net/production/date-serious/Character_design.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=f93a5378e28b0cd6fff446120933a6df 1600w, https://feedmelight.imgix.net/production/date-serious/Character_design.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=0d54cfd8df02706c0f3ee37fab5d7ed1 2000w)
![TFT Cloth Sim01](https://fml-craft.files.svdcdn.com/production/date-serious/TFT_Cloth_Sim01.gif?dm=1596730037)
![Smash](https://fml-craft.files.svdcdn.com/production/date-serious/Smash.gif?dm=1596730038)
![A70ebb54778451 596f4a0acccfb](https://fml-craft.files.svdcdn.com/production/date-serious/a70ebb54778451.596f4a0acccfb.gif?dm=1596730039)
![42265b54778451 596f4a0aca97b](https://fml-craft.files.svdcdn.com/production/date-serious/42265b54778451.596f4a0aca97b.gif?dm=1596730040)
![37f2d654778451 596f4a0acbab0](https://fml-craft.files.svdcdn.com/production/date-serious/37f2d654778451.596f4a0acbab0.gif?dm=1596730041)
![2223ad54778451 596f51f26ddf8](https://feedmelight.imgix.net/production/date-serious/2223ad54778451.596f51f26ddf8.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=8ce5dfe287af4aa723fba9312f4a7224 400w, https://feedmelight.imgix.net/production/date-serious/2223ad54778451.596f51f26ddf8.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=5cb083943676ff837bb1dead39b340b3 800w, https://feedmelight.imgix.net/production/date-serious/2223ad54778451.596f51f26ddf8.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=d46f7b998d5eec1390ef125eaa4befc1 1200w, https://feedmelight.imgix.net/production/date-serious/2223ad54778451.596f51f26ddf8.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=5b5246866d3f4b534472bf937dd246a5 1600w, https://feedmelight.imgix.net/production/date-serious/2223ad54778451.596f51f26ddf8.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=4ceb6e9d6a156d4c035ee1148631c92a 2000w)
![A642ee54778451 596f51f26e2df](https://feedmelight.imgix.net/production/date-serious/a642ee54778451.596f51f26e2df.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=35c057bdcc334b0c22b112f6c998ef27 400w, https://feedmelight.imgix.net/production/date-serious/a642ee54778451.596f51f26e2df.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=bd3d405a7acfd8bc04b15e5d344404a8 800w, https://feedmelight.imgix.net/production/date-serious/a642ee54778451.596f51f26e2df.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=f2676c384d7cbff71a227eabba798596 1200w, https://feedmelight.imgix.net/production/date-serious/a642ee54778451.596f51f26e2df.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=e3c2e2419775f04e77c044105942af59 1600w, https://feedmelight.imgix.net/production/date-serious/a642ee54778451.596f51f26e2df.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=1b2f8a66a48845117793452522ee83d4 2000w)
![684ac554778451 596f4a0acd06e](https://feedmelight.imgix.net/production/date-serious/684ac554778451.596f4a0acd06e.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=64502a39cebd89d9c3fbaa984b65f7bf 400w, https://feedmelight.imgix.net/production/date-serious/684ac554778451.596f4a0acd06e.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=ab37273ed501edb513ed8554478f83dd 800w, https://feedmelight.imgix.net/production/date-serious/684ac554778451.596f4a0acd06e.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=a33ad2a5271c5720dd0e687f525a68b0 1200w, https://feedmelight.imgix.net/production/date-serious/684ac554778451.596f4a0acd06e.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=e05aa5febae536cbd2a71ff1fea66e10 1600w, https://feedmelight.imgix.net/production/date-serious/684ac554778451.596f4a0acd06e.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=b7972fb62c6e0cad32ad3b56e1d77d9d 2000w)