Windsor: Drive Happy

Marc & Denis Bouyer

Animation Studio:

Feed Me Light

Agency:

Chemistry

Executive Creative Director:

Denis Bodart

Executive Producer:

Ryan Goodwin-Smith

Creative Producer:

Daniela Hornskov Sun

Concept Design:

Marc Bouyer

Storyboard // Animatic:

Marc & Denis Bouyer

CG Lead/Supervisor:

Olivier Pirard

CG Support:

Mark Mullan

3D Modeling // Shading // Texturing:

Leo Brunel, Joffrey Ferrandes

Lighting/Rendering:

Olivier Pirard

Animation:

Julien Becquer

Compositing:

John Wilikinson, Denis Bouyer

THE BRIEF

Feed Me Light had the opportunity to create some fun dashboard toppers in this spot for Windsor Motor Group. Windsor are an Irish based motor group who specialise in providing the best quality new & used vehicles to their customers.

The premise for this campaign was the idea of the bobblehead accessory whose 'seen it all' in their time atop the dashboards of some of the dodgier vehicles on our roads, and can later endorse the right vehicles supplied by Windsor. Simple, cute and loads of fun!

BOBBLEHEADS HULA
BOBBLEHEADS CUPID
BOBBLEHEADS RUGBY
BOBBLEHEADS DOGO
BOBBLEHEADS YES ALL

THE STORY

BOARD TWEAKS
HTML HULA NO
HTML CUPID NO
HTML DOGGO NO
HTML RUGBY NO

THE CHARACTERS

With deliveries across digital and video - the client wanted standout characters with tonnes of personality and charm.

The team played around with a few 'classic' tropes of the bobblehead genre, the hula girl and dog, as well as experimenting with bringing some original characters to the mix, with a native Irish rugger and adorable cherub character completing the lineup.

The CG team experimented with various shaders to give each characters its own unique finish, so they each had their own sense of material, and a bit of wear and tear.

Safe to say - animation on a bobblehead character was pretty straightforward!

Bobbleheads colours
Rugby rough
HTML HULA YES
HTML CUPID YES
HTML DOGGO YES
HTML RUGBY YES

THE WORLD

The client wanted to add some variation to the mix by using background stock footage of different terrains/climates to help bring each character into their own unique world.

The CG team then tracked and replicated the light sources from this footage to help create a realistic environmentally lit scene.

190217 BOBBLEHEADS Comp DOGGO Test H264