Windsor: Drive Happy
Marc & Denis Bouyer
Feed Me Light
Denis Bodart
Ryan Goodwin-Smith
Daniela Hornskov Sun
Marc Bouyer
Marc & Denis Bouyer
Olivier Pirard
Mark Mullan
Leo Brunel, Joffrey Ferrandes
Olivier Pirard
Julien Becquer
John Wilkinson, Denis Bouyer
THE BRIEF
Feed Me Light had the opportunity to create some fun dashboard toppers in this spot for Windsor Motor Group. Windsor are an Irish based motor group who specialise in providing the best quality new & used vehicles to their customers.
The premise for this campaign was the idea of the bobblehead accessory whose 'seen it all' in their time atop the dashboards of some of the dodgier vehicles on our roads, and can later endorse the right vehicles supplied by Windsor. Simple, cute and loads of fun!
![BOBBLEHEADS HULA](https://fml-craft.files.svdcdn.com/production/drive-happy/BOBBLEHEADS_HULA.gif?dm=1596469285)
![BOBBLEHEADS CUPID](https://fml-craft.files.svdcdn.com/production/drive-happy/BOBBLEHEADS_CUPID.gif?dm=1596469286)
![BOBBLEHEADS RUGBY](https://fml-craft.files.svdcdn.com/production/drive-happy/BOBBLEHEADS_RUGBY.gif?dm=1596469286)
![BOBBLEHEADS DOGO](https://fml-craft.files.svdcdn.com/production/drive-happy/BOBBLEHEADS_DOGO.gif?dm=1596469287)
![BOBBLEHEADS YES ALL](https://fml-craft.files.svdcdn.com/production/drive-happy/BOBBLEHEADS_YES-ALL.gif?dm=1596469288)
THE STORY
![BOARD TWEAKS](https://feedmelight.imgix.net/production/drive-happy/BOARD_TWEAKS.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=40df577201e01dffaf5b6f2501132509 400w, https://feedmelight.imgix.net/production/drive-happy/BOARD_TWEAKS.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=069baa2e815fb65b418a79a53b164809 800w, https://feedmelight.imgix.net/production/drive-happy/BOARD_TWEAKS.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=54eb585cb38f015e3181a9f65245b278 1200w, https://feedmelight.imgix.net/production/drive-happy/BOARD_TWEAKS.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=c57f445f268652226d940807c66a9d38 1600w, https://feedmelight.imgix.net/production/drive-happy/BOARD_TWEAKS.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=4f4d06d6ac8069425610d48096ab507f 2000w)
THE CHARACTERS
With deliveries across digital and video - the client wanted standout characters with tonnes of personality and charm.
The team played around with a few 'classic' tropes of the bobblehead genre, the hula girl and dog, as well as experimenting with bringing some original characters to the mix, with a native Irish rugger and adorable cherub character completing the lineup.
The CG team experimented with various shaders to give each characters its own unique finish, so they each had their own sense of material, and a bit of wear and tear.
Safe to say - animation on a bobblehead character was pretty straightforward!
![Bobbleheads colours](https://feedmelight.imgix.net/production/drive-happy/Bobbleheads-colours.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=3ed906d083f04817da4d1d785eebb24a 400w, https://feedmelight.imgix.net/production/drive-happy/Bobbleheads-colours.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=d64a4691bbee2b3a69a322bf375b7521 800w, https://feedmelight.imgix.net/production/drive-happy/Bobbleheads-colours.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=7235244f0e3aa6fa78d3b0ba19c317db 1200w, https://feedmelight.imgix.net/production/drive-happy/Bobbleheads-colours.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=f9fc20020fa62769b4c30ac54ad12c25 1600w, https://feedmelight.imgix.net/production/drive-happy/Bobbleheads-colours.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=697e715a3df07a5f421afced0ca6b194 2000w)
![Rugby rough](https://feedmelight.imgix.net/production/drive-happy/Rugby-rough.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=318d54a93abc774967eed18058f4d275 400w, https://feedmelight.imgix.net/production/drive-happy/Rugby-rough.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=8da5e346a5c1da276a0e8b9eec0aad50 800w, https://feedmelight.imgix.net/production/drive-happy/Rugby-rough.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=15e3eacfb1352c33a8ac3e0c6beea1de 1200w, https://feedmelight.imgix.net/production/drive-happy/Rugby-rough.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=d38064986350a32dda56d10d22d50d2e 1600w, https://feedmelight.imgix.net/production/drive-happy/Rugby-rough.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=0241ba65bcebc9af62be388d64e72f0a 2000w)
THE WORLD
The client wanted to add some variation to the mix by using background stock footage of different terrains/climates to help bring each character into their own unique world.
The CG team then tracked and replicated the light sources from this footage to help create a realistic environmentally lit scene.
![190217 BOBBLEHEADS Comp DOGGO Test H264](https://fml-craft.files.svdcdn.com/production/drive-happy/190217_BOBBLEHEADS_Comp_DOGGO_Test_H264.gif?dm=1596473077)