Welch's: Snack Fruitfully
Marc & Denis Bouyer
Feed Me Light
Ryan Goodwin-Smith
Denis Bodart
Daniela Hornskov Sun
Mark Mullan, Jenny Wells
Marc Bouyer
Marc Bouyer, Julien Becquer
Olivier Pirard
Florent Rousseau
Oguz Birgoren, Olivier Pirard
Oguz Birgoren, Olivier Pirard
Denis Bodart, Mark Mullan
Oguz Birgoren, Olivier Pirard
Gianmarco Colalongo, Natalia Velasquez
Julien Becquer, Florian Mounie, Marylou Mao
Oguz Birgoren
Denis Bouyer, Denis Bodart
THE BRIEF
We loved stretching our CG muscles on this campaign for Welch's, with four spots featuring different flavoured packets of fruit juice snacks from the american brand. The brief from the client was simple, fruit pieces and Welch's snacks that looked too juicy and delicious for words.
The creative team brought these four packets of snacks alive with flavour. Each spot brought its own unique direction, from a sumptuous velvety yogurt filled landscape to an eery foggy graveyard. A sense of character was explored through roughed 2D animation first, giving a base for the weight and timing of how each element moved through the scene. Once animation was complete, the FX team then stepped in to simulate the yoghurt and water elements, to give each spot that extra juicy touch!
![Welchs Mixed Fruit Clip 003](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Welchs_MixedFruit_Clip_003.gif?dm=1596123922)
![Mixed 001](https://feedmelight.imgix.net/production/snack-fruitfully/Mixed_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=09d556bf513b21f025010e7a6f5b5ff7 400w, https://feedmelight.imgix.net/production/snack-fruitfully/Mixed_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=e94fcd3239132c565704676e47e7df46 800w, https://feedmelight.imgix.net/production/snack-fruitfully/Mixed_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=364550e904da20307d2714ee78ac950e 1200w, https://feedmelight.imgix.net/production/snack-fruitfully/Mixed_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=8c021380b77ff16b7dd1637798fdc7d4 1600w, https://feedmelight.imgix.net/production/snack-fruitfully/Mixed_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=43f44db8f96e07de7f63bba9f73c4296 2000w)
![Welchs Mixed Fruit Clip 002](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Welchs_MixedFruit_Clip_002.gif?dm=1596123923)
![Mixed 002](https://feedmelight.imgix.net/production/snack-fruitfully/Mixed_002.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=8a99553635d261f05ab553b5474a5307 400w, https://feedmelight.imgix.net/production/snack-fruitfully/Mixed_002.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=ba8b8b69524c96e4701ab927590a7ec5 800w, https://feedmelight.imgix.net/production/snack-fruitfully/Mixed_002.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=11ddd800ab2520ca8122c24554513346 1200w, https://feedmelight.imgix.net/production/snack-fruitfully/Mixed_002.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=617d54d95f73a4b1643d7dda26added8 1600w, https://feedmelight.imgix.net/production/snack-fruitfully/Mixed_002.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=d7e434b076910e86679490597d6be2b9 2000w)
![Welchs Mixed Fruit Clip 004](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Welchs_MixedFruit_Clip_004.gif?dm=1596123925)
![Welchs Yoghurt Clip 005](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Welchs_Yoghurt_Clip_005.gif?dm=1596124144)
![Yoghurt 001](https://feedmelight.imgix.net/production/snack-fruitfully/Yoghurt_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=a9b313dd92455cca8b35a47b3aab9538 400w, https://feedmelight.imgix.net/production/snack-fruitfully/Yoghurt_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=bcdb536c8b3d2ea8358fe77e0855a51c 800w, https://feedmelight.imgix.net/production/snack-fruitfully/Yoghurt_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=fb03674c88bfb2ab527cd05a9146d184 1200w, https://feedmelight.imgix.net/production/snack-fruitfully/Yoghurt_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=56ba0fbf67c16797e2f9946aba09ecd9 1600w, https://feedmelight.imgix.net/production/snack-fruitfully/Yoghurt_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=4d5dd88c858b71604392f5e88796c2be 2000w)
![Welchs Yoghurt Clip 002](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Welchs_Yoghurt_Clip_002.gif?dm=1596124142)
![Welchs Yoghurt Clip 001](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Welchs_Yoghurt_Clip_001.gif?dm=1596124141)
![Yoghurt 002](https://feedmelight.imgix.net/production/snack-fruitfully/Yoghurt_002.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=7297d87d2ca411fcdc4a3af0c08a23af 400w, https://feedmelight.imgix.net/production/snack-fruitfully/Yoghurt_002.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=551ed90755a1b22dc37309c79d25ded3 800w, https://feedmelight.imgix.net/production/snack-fruitfully/Yoghurt_002.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=e8a3e90774add53455ea4be479129d4b 1200w, https://feedmelight.imgix.net/production/snack-fruitfully/Yoghurt_002.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=7dace30665a8a678799ec872fdcacc33 1600w, https://feedmelight.imgix.net/production/snack-fruitfully/Yoghurt_002.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=9df265e07f0fac60fa2bf8152b671c8e 2000w)
![Super 001](https://feedmelight.imgix.net/production/snack-fruitfully/Super_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=c7754b9a925600b1810e0a51e9df8c8a 400w, https://feedmelight.imgix.net/production/snack-fruitfully/Super_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=3cf9e3b1cd6c19c539ea5323efc8b077 800w, https://feedmelight.imgix.net/production/snack-fruitfully/Super_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=8145b5bf206901394ac77f29db82c6f6 1200w, https://feedmelight.imgix.net/production/snack-fruitfully/Super_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=093f26e30f8b5260d8c3eabc2c926a28 1600w, https://feedmelight.imgix.net/production/snack-fruitfully/Super_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=ddf777249ba5b1b4af27f288786affac 2000w)
![Welchs Super Fruit Clip 001](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Welchs_SuperFruit_Clip_001.gif?dm=1596124778)
![Welchs Super Fruit Clip 003](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Welchs_SuperFruit_Clip_003.gif?dm=1596124780)
![Welchs Super Fruit Clip 002](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Welchs_SuperFruit_Clip_002.gif?dm=1596124779)
![Super 005](https://feedmelight.imgix.net/production/snack-fruitfully/Super_005.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=2865770c337e6dc41648a0bd876e64fe 400w, https://feedmelight.imgix.net/production/snack-fruitfully/Super_005.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=80b0b7103ce544719d1b5ed4d6723b74 800w, https://feedmelight.imgix.net/production/snack-fruitfully/Super_005.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=120a851124c75b79b0134402af5d0f6a 1200w, https://feedmelight.imgix.net/production/snack-fruitfully/Super_005.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=1c0eab6ad605764ff35a7b4f2aadc217 1600w, https://feedmelight.imgix.net/production/snack-fruitfully/Super_005.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=e9aa6c054c6aa5f365f3d90d63bcdc8c 2000w)
![Halloween 001](https://feedmelight.imgix.net/production/snack-fruitfully/Halloween_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=347e511aa7fed63d12bc03007937191a 400w, https://feedmelight.imgix.net/production/snack-fruitfully/Halloween_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=f75311623fa60e7a63342be1340869c0 800w, https://feedmelight.imgix.net/production/snack-fruitfully/Halloween_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=3bfbc641870c8ca75abba59c3b01ec52 1200w, https://feedmelight.imgix.net/production/snack-fruitfully/Halloween_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=0c8a5530ceb1c641fbe3043109d640fc 1600w, https://feedmelight.imgix.net/production/snack-fruitfully/Halloween_001.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=c3a6dcae9ff53ab260e5f6c3cb296e3b 2000w)
![Welchs Halloween Clip 002](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Welchs_Halloween_Clip_002.gif?dm=1596125178)
![Welchs Halloween Clip 005](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Welchs_Halloween_Clip_005.gif?dm=1596125181)
![Halloween 003](https://feedmelight.imgix.net/production/snack-fruitfully/Halloween_003.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=ea7c4ca469f4a8283a6bd395dccfaff3 400w, https://feedmelight.imgix.net/production/snack-fruitfully/Halloween_003.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=9e9519746268ee313763d01c7f7716ab 800w, https://feedmelight.imgix.net/production/snack-fruitfully/Halloween_003.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=1aa9dc5888506f544dbbafdd89a9d323 1200w, https://feedmelight.imgix.net/production/snack-fruitfully/Halloween_003.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=54bc27fd6601d98ebca23636cc7e5db7 1600w, https://feedmelight.imgix.net/production/snack-fruitfully/Halloween_003.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=5ccbcd79a59d8d752b60ba83eb33add0 2000w)
![Welchs Halloween Clip 003](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Welchs_Halloween_Clip_003.gif?dm=1596125179)
THE STORY
![STORY JULIEN V2](https://feedmelight.imgix.net/production/snack-fruitfully/STORY_JULIEN_V2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=1aa0f3543f268f280fb2896af5d0782b 400w, https://feedmelight.imgix.net/production/snack-fruitfully/STORY_JULIEN_V2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=aff185e3fe6c1180bd021ecb416b6bfc 800w, https://feedmelight.imgix.net/production/snack-fruitfully/STORY_JULIEN_V2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=76cf988a445caf6c35eb8a5b5810c523 1200w, https://feedmelight.imgix.net/production/snack-fruitfully/STORY_JULIEN_V2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=9adec2af1bbefc02d18a217f03dbd617 1600w, https://feedmelight.imgix.net/production/snack-fruitfully/STORY_JULIEN_V2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=1977960d09e0128373c18a3d3c331bba 2000w)
![STORY JULIEN 03](https://feedmelight.imgix.net/production/snack-fruitfully/STORY_JULIEN_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=2b8421f53f08f74e86096eef310e6a82 400w, https://feedmelight.imgix.net/production/snack-fruitfully/STORY_JULIEN_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=9ea2bfb533f77829782d9cf708b600ad 800w, https://feedmelight.imgix.net/production/snack-fruitfully/STORY_JULIEN_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=1d31bb5a19c4b3e2f2ae93c5e608a7e2 1200w, https://feedmelight.imgix.net/production/snack-fruitfully/STORY_JULIEN_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=4bc50519346b0495697751d28eae6251 1600w, https://feedmelight.imgix.net/production/snack-fruitfully/STORY_JULIEN_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=64731d8b27c6c8cc6991c945470be0b5 2000w)
THE CHARACTERS
![190306 Mixed Fruits Turn Around v003 Refractive Shader H264](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/190306_MixedFruits_TurnAround_v003_RefractiveShader_H264.gif?dm=1596125716)
![Super Fruit Turnaround Fruits v2](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/SuperFruit_Turnaround_Fruits_v2.gif?dm=1596125717)
![Halloween Snack Turnaround](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Halloween_Snack_Turnaround_Smll.gif?dm=1637759393)
![Yogurt Turnaround Fruitand Snack v2](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Yogurt_Turnaround_FruitandSnack_v2.gif?dm=1596125720)
![Super Fruit Turnaround Snacks v2](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/SuperFruit_Turnaround_Snacks_v2.gif?dm=1596125719)
THE ANIMATION
![WELCH OPENING PA Ck 2](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/WELCH_OPENING_PACk-2.gif?dm=1596125899)
![V2](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/V2.gif?dm=1596125898)
![SNACK TORNADO smol](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/SNACK_TORNADO_smol.gif?dm=1596125896)
![SUPERFRUIT](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/SUPERFRUIT.gif?dm=1596125897)
![WELCH TIMING ENTERING PACK](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/WELCH_TIMING_ENTERING_PACK.gif?dm=1596125899)
RESEARCH & DEVELOPMENT
![190308 2 Particles on Path Rn D V1 RG](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/190308_2_Particles_on_Path_RnD_V1_RG.gif?dm=1596126026)
![190308 2 Particles on Path Rn D V1](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/190308_2_Particles_on_Path_RnD_V1.gif?dm=1596126025)
![Particles on Path Rn D V1 C 3x Faster](https://fml-craft.files.svdcdn.com/production/snack-fruitfully/Particles_on_Path_RnD_V1C_3xFaster.gif?dm=1596126278)
![190307 Welchs Anim Setup 005 B](https://feedmelight.imgix.net/production/snack-fruitfully/190307_Welchs_Anim_Setup_005B.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=e5efcefed955cc8d720541a4de6b03a7 400w, https://feedmelight.imgix.net/production/snack-fruitfully/190307_Welchs_Anim_Setup_005B.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=39f472cdf4c7b6ec2b047f5a04abb794 800w, https://feedmelight.imgix.net/production/snack-fruitfully/190307_Welchs_Anim_Setup_005B.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=2d618b2628808a0f0602429d29f8a99d 1200w, https://feedmelight.imgix.net/production/snack-fruitfully/190307_Welchs_Anim_Setup_005B.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=177f3b68c62a1816728d1b83464abf1f 1600w, https://feedmelight.imgix.net/production/snack-fruitfully/190307_Welchs_Anim_Setup_005B.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=6d5cd5c39ff51ea7794e27894fae2846 2000w)
![190307 Welchs Anim Setup 005 A](https://feedmelight.imgix.net/production/snack-fruitfully/190307_Welchs_Anim_Setup_005A.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=ca077e2bfcfffa05026527959cb9ea7f 400w, https://feedmelight.imgix.net/production/snack-fruitfully/190307_Welchs_Anim_Setup_005A.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=9d83a9cd97d51ae386c6d3b2ff2b1b3a 800w, https://feedmelight.imgix.net/production/snack-fruitfully/190307_Welchs_Anim_Setup_005A.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=68b3ab1d490a6a7a177e3c967d586b2e 1200w, https://feedmelight.imgix.net/production/snack-fruitfully/190307_Welchs_Anim_Setup_005A.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=dea90fdfad7b05502d6fc7a3306fa7a6 1600w, https://feedmelight.imgix.net/production/snack-fruitfully/190307_Welchs_Anim_Setup_005A.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=8e12a14981e38a53c2fc4a412dd776bb 2000w)