Welch's: Snack Fruitfully

Marc & Denis Bouyer

Production Company:

Feed Me Light

Executive Producer:

Ryan Goodwin-Smith

Executive Creative Director:

Denis Bodart

Creative Producer:

Daniela Hornskov Sun

Assistant Production:

Mark Mullan, Jenny Wells

Agency:

AMP

Sound:

Duotone

Concept Design:

Marc Bouyer

Storyboard:

Marc Bouyer, Julien Becquer

CG Supervisor:

Olivier Pirard

3D Modelling:

Florent Rousseau

Shading // Texturing:

Oguz Birgoren, Olivier Pirard

Lighting // Rendering:

Oguz Birgoren, Olivier Pirard

CG Generalists:

Denis Bodart, Mark Mullan

3D FX:

Oguz Birgoren, Olivier Pirard

FX Simulation:

Gianmarco Colalongo, Natalia Velasquez

Animation:

Julien Becquer, Florian Mounie, Marylou Mao

Rigging:

Oguz Birgoren

Compositing:

Denis Bouyer, Denis Bodart

THE BRIEF

We loved stretching our CG muscles on this campaign for Welch's, with four spots featuring different flavoured packets of fruit juice snacks from the american brand. The brief from the client was simple, fruit pieces and Welch's snacks that looked too juicy and delicious for words.

The creative team brought these four packets of snacks alive with flavour. Each spot brought its own unique direction, from a sumptuous velvety yogurt filled landscape to an eery foggy graveyard. A sense of character was explored through roughed 2D animation first, giving a base for the weight and timing of how each element moved through the scene. Once animation was complete, the FX team then stepped in to simulate the yoghurt and water elements, to give each spot that extra juicy touch!

Welchs Mixed Fruit Clip 003
Mixed 001
Welchs Mixed Fruit Clip 002
Mixed 002
Welchs Mixed Fruit Clip 004
Welchs Yoghurt Clip 005
Yoghurt 001
Welchs Yoghurt Clip 002
Welchs Yoghurt Clip 001
Yoghurt 002
Super 001
Welchs Super Fruit Clip 001
Welchs Super Fruit Clip 003
Welchs Super Fruit Clip 002
Super 005
Halloween 001
Welchs Halloween Clip 002
Welchs Halloween Clip 005
Halloween 003
Welchs Halloween Clip 003
Mixed 001

THE STORY

STORY JULIEN V2
STORY JULIEN 03

THE CHARACTERS

190306 Mixed Fruits Turn Around v003 Refractive Shader H264
Super Fruit Turnaround Fruits v2
Halloween Snack Turnaround
Yogurt Turnaround Fruitand Snack v2
Super Fruit Turnaround Snacks v2

THE ANIMATION

WELCH OPENING PA Ck 2
V2
SNACK TORNADO smol
SUPERFRUIT
WELCH TIMING ENTERING PACK

RESEARCH & DEVELOPMENT

190308 2 Particles on Path Rn D V1 RG
190308 2 Particles on Path Rn D V1
Particles on Path Rn D V1 C 3x Faster
190307 Welchs Anim Setup 005 B
190307 Welchs Anim Setup 005 A