Penguin: Books Make Us Better
Ben Ommundson
Ellen Turnill
Charlie Sheppard
Estelle Jarvis
Feed Me Light
Denis Bodart
Ryan Goodwin-Smith
Daniela Hornskov Sun
Ben Ommundson
Jeremy Carlen
THE BRIEF
Penguin Random House teamed up with Anyways agency to create a book gifting experience like no other this Christmas season, and invited Feed Me Light on board to help bring their interactive shopping experience to life.
With new director, Ben Ommundson, heading up the 'Books Make us Better' project, Feed Me Light produced almost 200 animated clips with bold, colorful backgrounds and quirky animations of cartoon hands gifting interchangeable book assets. We also created a custom cursor for the online experience to tie the whole thing up in a bow!
So no matter who you're gifting a book for this holiday season, Feed Me Light have you covered with a fun shareable clip.
![30 2 3 GI 010 SQUARE](https://fml-craft.files.svdcdn.com/production/books-make-us-better/30_2-3_GI_010_SQUARE.gif?dm=1596453123)
![64 2 3 SH 022 1080x1920](https://fml-craft.files.svdcdn.com/production/books-make-us-better/64_2-3_SH_022_1080x1920.gif?dm=1596453124)
![08 2 3 SP 003 SQUARE](https://fml-craft.files.svdcdn.com/production/books-make-us-better/08_2-3_SP_003_SQUARE.gif?dm=1596453125)
THE STYLE
![Penguin style 014](https://feedmelight.imgix.net/production/books-make-us-better/penguin_style_014.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=bf62889a5af7488c0332ec742876802c 400w, https://feedmelight.imgix.net/production/books-make-us-better/penguin_style_014.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=2c7291e81c6b93820b44d2a49cd962ed 800w, https://feedmelight.imgix.net/production/books-make-us-better/penguin_style_014.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=46383f8376dd165e381fa4fe1626171e 1200w, https://feedmelight.imgix.net/production/books-make-us-better/penguin_style_014.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=370e278ab93e4d69d0d61ffa35e2289c 1600w, https://feedmelight.imgix.net/production/books-make-us-better/penguin_style_014.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=7e9b371fa99778e7a12e95eb09926fad 2000w)
![Misc1](https://feedmelight.imgix.net/production/books-make-us-better/misc1.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=d6071781c91122137b34ff85f29b0500 400w, https://feedmelight.imgix.net/production/books-make-us-better/misc1.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=03ad2a203125ac55d402751b5a1da17e 800w, https://feedmelight.imgix.net/production/books-make-us-better/misc1.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=2575ec4eb7502af5729d5df724d0e780 1200w, https://feedmelight.imgix.net/production/books-make-us-better/misc1.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=8d73a1b5e2ab9f32bf70fa7d96927b5a 1600w, https://feedmelight.imgix.net/production/books-make-us-better/misc1.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=48965783c051fdc6756aa083cbc17626 2000w)
![Exp1](https://feedmelight.imgix.net/production/books-make-us-better/exp1.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=9533e633887748aad20eec9132523cee 400w, https://feedmelight.imgix.net/production/books-make-us-better/exp1.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=3555a49eba962faf0e69bf0ddbfc73d1 800w, https://feedmelight.imgix.net/production/books-make-us-better/exp1.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=2f8f76b5ccc76c9a3813fb3d2c810b99 1200w, https://feedmelight.imgix.net/production/books-make-us-better/exp1.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=5c6cd7b1b3460b96f986b7816dfb8322 1600w, https://feedmelight.imgix.net/production/books-make-us-better/exp1.png?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=5c905b7492f3611f0e4ce3b90e9cb475 2000w)
![Pink2](https://feedmelight.imgix.net/production/books-make-us-better/pink2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=0fa034a27c2dc37fe2c54de3af134c47 400w, https://feedmelight.imgix.net/production/books-make-us-better/pink2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=c92b51180c991d01f69bc30149e9ea0e 800w, https://feedmelight.imgix.net/production/books-make-us-better/pink2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=f1ae0e411679bbf41d69b630142345f1 1200w, https://feedmelight.imgix.net/production/books-make-us-better/pink2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=4130b58f40bf1000b0d3f3ba16b3c6d2 1600w, https://feedmelight.imgix.net/production/books-make-us-better/pink2.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=db30da2b8191ca243763d213f2259ecb 2000w)
![3col](https://feedmelight.imgix.net/production/books-make-us-better/3col.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=144df8cc1a4e47cbde8d1bb6bb512d46 400w, https://feedmelight.imgix.net/production/books-make-us-better/3col.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=b0a4ffd70fd544c967cfb48a67a8b020 800w, https://feedmelight.imgix.net/production/books-make-us-better/3col.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=8bb8eb3e01463b6dba8c1039424f22d5 1200w, https://feedmelight.imgix.net/production/books-make-us-better/3col.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=b3ccb3290c654321374c34d4d90c00e6 1600w, https://feedmelight.imgix.net/production/books-make-us-better/3col.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=cab274f41a12c630de4eb2542e1c0bd1 2000w)
THE ANIMATION
![Snowglobe 03 w](https://fml-craft.files.svdcdn.com/production/books-make-us-better/snowglobe_03_w.gif?dm=1612979670)
![Spin 03](https://fml-craft.files.svdcdn.com/production/books-make-us-better/spin_03.gif?dm=1596453131)
![Cursor 04 alpha 2](https://fml-craft.files.svdcdn.com/production/patterns/cursor_04_alpha_2.gif?dm=1596452713)