Penguin: Books Make Us Better
Ben Ommundson
Ellen Turnill
Charlie Sheppard
Estelle Jarvis
Feed Me Light
Denis Bodart
Ryan Goodwin-Smith
Daniela Hornskov Sun
Ben Ommundson
Jeremy Carlen
THE BRIEF
Penguin Random House teamed up with Anyways agency to create a book gifting experience like no other this Christmas season, and invited Feed Me Light on board to help bring their interactive shopping experience to life.
With new director, Ben Ommundson, heading up the 'Books Make us Better' project, Feed Me Light produced almost 200 animated clips with bold, colorful backgrounds and quirky animations of cartoon hands gifting interchangeable book assets. We also created a custom cursor for the online experience to tie the whole thing up in a bow!
So no matter who you're gifting a book for this holiday season, Feed Me Light have you covered with a fun shareable clip.
THE STYLE
THE ANIMATION
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