A Husky Story

Client:

Kiehl's

Agency:

Night Agency

Animation // Production Company:

Feed Me Light

Production Manager // Producer:

Denis Bodart

Creative Directors:

Marc & Denis Bouyer

Music:

Aaron Mirman

Sound Design:

Eggmen

– KIEHL'S TRAILER CREDITS

Trailers:

Denis Bodart

Trailer's Music:

Aaron Mirman

Trailers Sound Design:

Julien Begault

Concept Design:

Marc Bouyer

Storyboard:

Max Loubaresse, Marc Bouyer, Denis Bouyer

Color Board:

Anthony Vivien

Background Design:

Sebastien Iglesias

Layout:

Denis Bouyer

3D Modelling:

Marc Bouyer, Denis Bouyer, Denis Bodart

3D Textures // Shading:

Denis Bouyer, Olivier Pirard, Yohan Cohen

3D Rigging:

Vincent E Sousa, Denis Bodart

3D Animation:

Roland Edwards, Marylou Mao

Lighting // Rendering:

Olivier Pirard, Denis Bouyer, Denis Bodart, Patrick Tomasini

VFX:

Tolga Ari

Compositing:

Denis Bouyer

THE BRIEF

Feed Me Light was stoked with the opportunity to produce this animation video with Night Agency, for their client Kiehl’s. The 2-minute video with 3 trailers, was to be released on Kiehl’s YouTube channel communicating the story behind their new product Nightly Refining Micro-Peel Concentrate.

Based on the key character Jim, the video was to tell ‘A Husky Story’, the Unexpected Skincare Triumph of a Quinoa Husk. In the video we travel with Jim on his journey from his home on the farm to becoming a fundamental ingredient in the new Kiehl’s Micro-Peel product.

THE STORY

Feed Me Light was able to flex their creativity and skill with this project. And flex we did.

The brief provided by the agency included a script, and from there our Directors Marc & Denis Bouyer were able to create a storyboard that set the tone for the characters and the video to follow.

THE CHARACTERS

With relative creative freedom given to the team, concept development for Jim and his friends was entertaining. We could explore and play with as many different ideas as we wished.
We worked through a series of different ideas for all of the characters before choosing to move forward with a Jim that is cute, a little bit weird but has bundles of personality.

THE WORLD

Jim’s story took us through multiple environments that needed to be created - from the quinoa farm, to the factory, to the treadmill and testing lab. By combining both 2D and 3D elements we were able to create a unique feel throughout.