Kiehl's: A Husky Story
Marc & Denis Bouyer
Denis Bodart
Denis Bodart
Aaron Mirman
Julien Begault
Marc Bouyer
Max Loubaresse, Marc Bouyer, Denis Bouyer
Anthony Vivien
Sebastien Iglesias
Denis Bouyer
Marc Bouyer, Denis Bouyer, Denis Bodart
Denis Bouyer, Olivier Pirard, Yohan Cohen
Vincent E Sousa, Denis Bodart
Roland Edwards, Marylou Mao
Olivier Pirard, Denis Bouyer, Denis Bodart, Patrick Tomasini
Denis Bouyer
THE BRIEF
Feed Me Light was stoked with the opportunity to produce this animation video with Night Agency, for their client Kiehl’s. The 2-minute video with 3 trailers, was to be released on Kiehl’s YouTube channel communicating the story behind their new product Nightly Refining Micro-Peel Concentrate.
Based on the key character Jim, the video was to tell ‘A Husky Story’, the Unexpected Skincare Triumph of a Quinoa Husk. In the video we travel with Jim on his journey from his home on the farm to becoming a fundamental ingredient in the new Kiehl’s Micro-Peel product.
![Kiehls 00](https://fml-craft.files.svdcdn.com/production/a-husky-story/Kiehls_00.gif?dm=1611060898)
![0001 KIELHS](https://feedmelight.imgix.net/production/a-husky-story/0001_KIELHS.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=8aabf8ddce68af78af4284718e79fca1 400w, https://feedmelight.imgix.net/production/a-husky-story/0001_KIELHS.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=99aaf7c2a77bc996015fe6f2f6495465 800w, https://feedmelight.imgix.net/production/a-husky-story/0001_KIELHS.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=3eb22fa8826b2db6765536def1e97640 1200w, https://feedmelight.imgix.net/production/a-husky-story/0001_KIELHS.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=795c45f97e13e2a159d5ca2a0d4ac29b 1600w, https://feedmelight.imgix.net/production/a-husky-story/0001_KIELHS.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=35827008413283d5420699f06889d71c 2000w)
![Kiehls 06](https://fml-craft.files.svdcdn.com/production/a-husky-story/Kiehls_06.gif?dm=1611061233)
![Kiehls FMLSTEAK 1392](https://feedmelight.imgix.net/production/a-husky-story/Kiehls_FMLSTEAK_1392.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=d24a045d669970afabc448ae2a77798c 400w, https://feedmelight.imgix.net/production/a-husky-story/Kiehls_FMLSTEAK_1392.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=cc9b2b700022ac132159d044bc439135 800w, https://feedmelight.imgix.net/production/a-husky-story/Kiehls_FMLSTEAK_1392.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=020957f91820efeeef6a4ac3ca2124e4 1200w, https://feedmelight.imgix.net/production/a-husky-story/Kiehls_FMLSTEAK_1392.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=1f32a924c8859eca1729604e958a5246 1600w, https://feedmelight.imgix.net/production/a-husky-story/Kiehls_FMLSTEAK_1392.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=d4846d1862bde8a19745ad0e35fa4019 2000w)
![Kiehls 07](https://fml-craft.files.svdcdn.com/production/a-husky-story/Kiehls_07.gif?dm=1611060888)
THE STORY
Feed Me Light was able to flex their creativity and skill with this project. And flex we did.
The brief provided by the agency included a script, and from there our Directors Marc & Denis Bouyer were able to create a storyboard that set the tone for the characters and the video to follow.
![Storyboard](https://feedmelight.imgix.net/production/a-husky-story/Storyboard.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=91e94f8d2aa71e70ad805a8f8a2000a8 400w, https://feedmelight.imgix.net/production/a-husky-story/Storyboard.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=55ea78ebe7e859c64e1661d91942eecf 800w, https://feedmelight.imgix.net/production/a-husky-story/Storyboard.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=c149f0b584e47cd8b162fb105b8f5e8f 1200w, https://feedmelight.imgix.net/production/a-husky-story/Storyboard.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=ff8cdf9f98fc7dfc6dc09386e96183cd 1600w, https://feedmelight.imgix.net/production/a-husky-story/Storyboard.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=3546eb1031af106f971a52fdfa76e4ce 2000w)
![Color Board](https://feedmelight.imgix.net/production/a-husky-story/ColorBoard.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=f70e72450414347c2b4c685e20838d55 400w, https://feedmelight.imgix.net/production/a-husky-story/ColorBoard.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=2e3d52978406fb5ec9cc2dee109a04eb 800w, https://feedmelight.imgix.net/production/a-husky-story/ColorBoard.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=b3242001cc410755fc5ab5a8ea2e5fb3 1200w, https://feedmelight.imgix.net/production/a-husky-story/ColorBoard.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=8a87c77d37e6ffa819fe336e58ac1b3a 1600w, https://feedmelight.imgix.net/production/a-husky-story/ColorBoard.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=97cbd468eb3522992cb40d025dae14c5 2000w)
THE CHARACTERS
With relative creative freedom given to the team, concept development for Jim and his friends was entertaining. We could explore and play with as many different ideas as we wished.
We worked through a series of different ideas for all of the characters before choosing to move forward with a Jim that is cute, a little bit weird but has bundles of personality.
![Characters alpha](https://feedmelight.imgix.net/production/a-husky-story/Characters_alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=7e8dd94471a8f0bee72f6a29730ebbf5 400w, https://feedmelight.imgix.net/production/a-husky-story/Characters_alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=8bc87d5b506070812df36032638fd3ca 800w, https://feedmelight.imgix.net/production/a-husky-story/Characters_alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=f28fcfb51a845ce6bf706b66019c75d9 1200w, https://feedmelight.imgix.net/production/a-husky-story/Characters_alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=13d05f0a80e99433879c742c8132467b 1600w, https://feedmelight.imgix.net/production/a-husky-story/Characters_alpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=d25ddf7f9505b37c1b62b210b3686643 2000w)
![Ca26c235255099 5ddd659f926f8](https://feedmelight.imgix.net/production/a-husky-story/ca26c235255099.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=99bb1f229a21a79d44d185870055fcf6 400w, https://feedmelight.imgix.net/production/a-husky-story/ca26c235255099.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=8f591ecc4fedbe92d7e0b361c045626a 800w, https://feedmelight.imgix.net/production/a-husky-story/ca26c235255099.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=2fe8dcdef2cba1367f0a24aaec68a465 1200w, https://feedmelight.imgix.net/production/a-husky-story/ca26c235255099.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=5bb5fd5b604ae419b792ad5bd36efd34 1600w, https://feedmelight.imgix.net/production/a-husky-story/ca26c235255099.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=1d06edb4b63df6ee467751797339e38d 2000w)
![Char Alpha 02](https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=a7a4a593798d682b99985a7cf5571b1e 400w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=30001c853d3cf8d0d702be2fcd9f572a 800w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=8b4246de2249ace79b4f6beb01b1cc9b 1200w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=89c29a49218722c118066ab1ffac6f79 1600w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=77ec8db8417fccf6a5f65f1a903f1801 2000w)
![Char Alpha 03](https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=5145b7d3bf794eed1393e7749915eabd 400w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=ae20bf43254be4d458216b6e91da77a2 800w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=534949dc8f875c7c0a9b7ff7723c4a6a 1200w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=8be6b4776199ba5345fda1c5f91819d2 1600w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=04a9950730cf8a951b8ee111a09fa44d 2000w)
![Char No Alpha](https://feedmelight.imgix.net/production/a-husky-story/Char_NoAlpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=43391cc26be14cf5ab20c4b6cc3247f1 400w, https://feedmelight.imgix.net/production/a-husky-story/Char_NoAlpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=6a4fc60801d2cd91622f08fc00df5a34 800w, https://feedmelight.imgix.net/production/a-husky-story/Char_NoAlpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=31ecfd3b6938bd47ac15c33590ab2090 1200w, https://feedmelight.imgix.net/production/a-husky-story/Char_NoAlpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=88f901ef5a77dd0d024e042a1056e98b 1600w, https://feedmelight.imgix.net/production/a-husky-story/Char_NoAlpha.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=ca1da8b4291b49aef2f22492ff3079cf 2000w)
![Char Alpha 06](https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_06.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=d102269adda7dd0682c07a05c7afb58a 400w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_06.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=3178affbe59b559b37cfb0b313242e35 800w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_06.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=6927ea7a8f6f4dd0b89d3a21af1a0b0a 1200w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_06.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=509cca016c13435bb0d1cbe25ba1223c 1600w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_06.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=64befe84299ee3de2c534b9de39ba2f9 2000w)
![Char Alpha 05](https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_05.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=8718d5a7e76502cc89f3cec82d8c38a7 400w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_05.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=2bd2719d7cb922858154cf616dcd9c65 800w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_05.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=351f8b64d9ecf4fb54e14b11c35e985d 1200w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_05.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=dae5d5e36e0c2083d3fc2afdeda7507f 1600w, https://feedmelight.imgix.net/production/a-husky-story/Char_Alpha_05.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=271f36fa02a05fdb03353074729df454 2000w)
![E157f735255099 5ddd659f919d0](https://feedmelight.imgix.net/production/a-husky-story/e157f735255099.5ddd659f919d0.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=f4d62c7ce806825f6755c63fc4f48a5f 400w, https://feedmelight.imgix.net/production/a-husky-story/e157f735255099.5ddd659f919d0.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=75d0bcdbf46539bb6f64c37c1f3e17e2 800w, https://feedmelight.imgix.net/production/a-husky-story/e157f735255099.5ddd659f919d0.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=7c32a028fd6e32fcbb879b634832246c 1200w, https://feedmelight.imgix.net/production/a-husky-story/e157f735255099.5ddd659f919d0.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=c7872cfca5a716b403a170cc750d1732 1600w, https://feedmelight.imgix.net/production/a-husky-story/e157f735255099.5ddd659f919d0.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=9a0e3da3651f43707b65f98efe593229 2000w)
THE WORLD
Jim’s story took us through multiple environments that needed to be created - from the quinoa farm, to the factory, to the treadmill and testing lab. By combining both 2D and 3D elements we were able to create a unique feel throughout.
![ENV Alpha 02](https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=afd18b65ce188a6b009c99f4d900a4bd 400w, https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=d8bdc025f2751c7c4dfa93d10c825c5b 800w, https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=4f70620fedc8a21d98c1b1c4a73599a3 1200w, https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=a5115a02ee1ead9ddc1e5f0d2d8f98af 1600w, https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_02.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=a9e053230abc428496e31c177419f9a2 2000w)
![ENV Alpha 01](https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=7b407afb9619aaeb827077db3a48eff2 400w, https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=2425f2997a81a64922502a79ca4b6506 800w, https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=b54e00ddf2a934b54e75d5718cf98213 1200w, https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=390324e0a2c65045e963705cf30577cd 1600w, https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_01.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=e113d590fd93d3e771e4b81fecac1667 2000w)
![ENV Alpha 03](https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=400&s=5ae2dbebb1cafc001738171090426768 400w, https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=800&s=f358e721d94a3fd0f0c7bb9dd4a61fd7 800w, https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1200&s=cee9b3ac7b204ae289b2f4e395788f44 1200w, https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=1600&s=8100a8e3d11040c3b94d256d34e8decd 1600w, https://feedmelight.imgix.net/production/a-husky-story/ENV_Alpha_03.jpg?auto=compress%2Cformat&fillTransforms=1&fit=clip&q=95&w=2000&s=a95792cde7ec9605544e4593c3568420 2000w)