Royal Enfield: 125 Years Anniversary

FML

Advertising, Social

Credits

– Feed Me Light

Client Manager:

Denis Bodart

Executive Producer:

Ben Leyland

Executive Creative Director:

Denis Bouyer

Creative Director:

Danny Capozzi

Managing Director:

Kiri Haggart

Finance Manager:

Michelle Thorn

Producer (Sculpture):

Pauline Heuillard

Producer (Film):

Jen Coatsworth

CG Lead:

Simon Duclos

CG Lead (Cover):

Olivier Pirard

Production Co-ordinator:

Henry Kent

Production Assistant:

Tatiana Moody, Hannah Roza Fisher

Art Director:

Yann Boyer

Storyboards:

Nikita Ferents, Carlos Martinez, Julien Schleiffer, Joscha Van Deijk

Concept & Colorboard:

Nikita Ferents, Lorenzo Natale

Concept Artist:

Robbie Aldis, Yann Boyer, Nathan Jauze

Previsualisation:

Thibaud Clergue, Jean-Guillaume Culot, Saul Freed

3D Modelling:

Jacq Burns, Amy Dolphin, Erika Eguila, Antonio Esparza, Merlin Perry, Swann Valenza, Saul Freed

Animation:

Saul Freed

Compositing:

Enrique Alberola Serra, Daniel Lima, Dean Boadana-Krone, Nathan Jauze

Music Producer:

Julian Guidetti

Music Consultant:

Joseph Morpurgo

Vocal Artist:

Jermaine Sanderson

Vocal Edit:

Philip Yeboah

– Chaya Pictures

VFX Supervisor:

Tatchapon Lertwirojkul

Digital Producer:

Kaewkalaya Emphandhu

Production Coordinator:

Pacharee Sahatsaphat

CG Supervisors:

Pidok Moomuensri, Nut Tanomsampan

Lead CG Modeller:

Sila Suwansaard

3D Modelling:

Sivavit Bunthongsuk, Sorawit Muangkham, Siwapat Chana-at, Tanapong Padthayaruk

Look Development Lead:

Sirinya Choovoravech

Lookdev Artists:

Napat Keskomol, Panitsara Rungampaiphat, Bavornsak Udomchimplee, Kantitad Kimkao, Kanoksak Kittinatgumtorn, Warangkana Thangtongkul, Patipon Pilaporm, Wilasinee Krittayopas, Kanlaya Juntana, Suphawida Tempiam

Rigging:

Sombat Pitakmoo, Wanchat Jarusean

Animation:

Ratchawat Srithong, Nataporn Meekong

Lighting Lead:

Pintip Munhmun

Lighting:

Kunnawut Denmaneeduang, Wilasinee Krittayopas, Kanlaya Juntana, Suphawida Tempiam

Technical Director:

Chayakorn Yamyuent

System Administrator:

Chalantorn Suppasert

Pipeline:

Thaksaporn Patchrich, Siwakorn Bahtthong

THE BRIEF

Royal Enfield asked us to mark 125 years not with a film, but with a moment. Something Londoners would stop, photograph, and share. We built the brief outwards from there.

THE STORY

The centrepiece is an anamorphic OOH sculpture that reads as a physical motorcycle from a single viewpoint, then dissolves into pure light from any other angle. Rendered to the millimetre for the host screen's geometry, the spot ran across landmark sites in central London with a synchronised social roll-out and press capture.

Alongside the story video, we designed and built a full window display installation, a physical diorama celebrating 125 years of Royal Enfield heritage, from the original factory through wartime service to the mountains of India. Every element was hand-crafted with obsessive attention to the brand's visual identity.

0224 royalenfield 125years John Paul Burney Sculpt v003

0224 royalenfield 125years John Paul Burney Sculpt v009

The project spanned concept art, 3D sculpting, physical fabrication, screen calibration, and on-the-ground capture. Built end-to-end at FML and delivered in six weeks.

THE BRIEF

THE STORY

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